Cornerstone delivers cloud-based and adaptive human resources solutions to help organisations cultivate a work environment of growth, agility and success. Success looks different for each person, and the North Star becomes a metaphor for guiding people forward along their professional journey. This notion becomes the centre of the Cornerstone logo, quite literally as a star placed at centre and forming the counter of the initial ‘C’. Formal geometry, positive and negative space and the conceptual and typographic harmony lends this mark its distinction.