Unmind by Ragged Edge
In recent years, employers have been rushing to offer an increasingly elaborate range of workplace perks, from the WeWork style beer on tap approach to sleep pods (begging the question, if you have to sleep at work, is this really a perk at all?) to Ben & Jerry’s rather busman’s holiday-ish promise that employees can take home three pints of...
Vineyard Theatre by NB Studio
Much like identity work for art galleries and publishing houses, master brand design for theatre is often neutral, leaving plenty of space for a programme of diverse productions and eclectic marketing images to ‘take the stage’. When everything is in constant flux, there are typically some constants: a straightforward, recognisable wordmark, a distinctive typographic personality, and a consistently tight grid...
Top of the Mornin’ Coffee by Earthling
Anyone over about 25 would likely feel that of all people, big-time YouTubers aren’t exactly in need of a coffee fix: high-octane, breathless excitement and endless, pause free chitchat don’t exactly scream ‘3pm slump’. However, Irish YouTuber Seán McLoughlin, aka Jacksepticeye – who boasts more than 52 million social media followers, and nearly 16 billion views on YouTube alone –...
Wype by Among Equals
London-based creative agency Among Equals recently worked with ‘below-the-waist wellness company’ Wype on its brand identity and art direction, aiming to help the company build a new brand that would set it up for its next phase of growth. Wype is a gel that was designed to ‘turn any toilet paper into an eco-friendly wet wipe, all at the squeeze...
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...
.Oddity Fragrance by .Oddity Studio
In July 2019 New York-based Stefan Sagmeister and Jessica Walsh announced that they would be splitting their shared practice after nearly a decade of innovative and boundary-pushing work together. In the amicable separation, &Walsh took over the commercial projects while Sagmeister announced he would exclusively be working on ‘self-generated design’ under Sagmeister Inc. Having made his millions, Sagmeister’s days are...
Seedsman by Here Design
Water masquerading as an edgelord-baiting energy drink (Blackletter fonts, skulls, and a name straight out of the heavy rock canon); running shoes aping a chesty cough remedy; olive oil bottles that owe more to the science lab than the Mediterranean. Packaging at the moment, it seems, is frequently playing fancy dress. That’s no bad thing, of course: brands borrowing aesthetics...
Unto by Studio Bergini
Five years ago, the discerning and culinary-minded were content with their everyday Waitrose Essential Extra Virgin Olive Oil. But now – as with wine – there is increasing awareness that the taste of oil is individual, depending on olive variety, soil type, climate, cultivation method, and a host of other factors. From The River Café’s hotly anticipated annual pressing to...
HUB Residential by DNCO
Property development continues to boom in London. It’s difficult to see how any of this is really benefitting those most in need, or whether housing is even being designed to be resided in at this point, acting as a ‘store of value’ for those much wealthier individuals. Recently developed areas appear like ghost towns at night. Having just moved, and...
Sing King by Nomad
I’m going to break with a decade of convention and jump right in. I love this. I was sold as soon as I saw the logo, it’s in the BP&O Gallery. It’s rare you see this kind of logo today. It’s mostly, and understandably, logotypes that prevail today. Those that are striped down to function well on multiple devices. Blanding?...
Future Factory by Dutchscot
‘Lead generation for creative agencies’. It’s one of those lines that makes complete sense to some but sounds like gobbledigook to everyone else. ‘Lead generation’ is a general mystery, unless your job depends on it. And what is a creative agency after all? But of course, so far as branding is concerned, ‘everyone else’ really doesn’t matter. Hitting the spot...
Northzone by Ragged Edge
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would...