BPO


Varnom Ross by Bibliothèque

Opinion by Richard Baird

New logo and graphic identity designed by Bibliothèque for London-based specialist property recruitment service Varnom Ross

Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).

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Fredrik Værslev As I Imagine Him by Zak Group

Opinion by Richard Baird.

Book design by Zak Group for Norwegian artist Fredrik Værslev coinciding with the exhibition Fredrik Værslev As I Imagine Him

Fredrik Værslev as I Imagine Him is an exhibition of work by Norwegian contemporary artist Fredrik Værslev produced over the last decade. The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the architectural and in the use of untraditional tools such as trolley wheels and defective cans of spray paint, Værslev explores different ways in which paintings can be perceived.

Zak Group, as part of their continuing collaboration with Astrup Fearnley Museet, worked with Fredrik Værslev on the exhibition’s campaign and accompanying catalogue. Drawing on the modernist references of some of the artworks, and the unusual techniques of painting Zak Group developed a visual identity that explores creative agency and creative imposition on the rational. This can be seen in the use of type and graphic gesture, colour and texture and the implication of layers. Alongside reproductions of the artist’s works the catalogue also contains texts by Peter J. Amdam, Therese Möllenhoff and Dieter Roelstraete amongst others. The catalogue comes in two editions, English and Norwegian, differentiated by colour across their covers.

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Speculations On Anonymous Materials by Zak Group

Opinion by Richard Baird

Catalogue by Zak Group for a trilogy of exhibitions that explore the theoretical lines separating the natural from and the artificial at Fridericianum

Speculations on Anonymous Materials (2013), nature after nature (2014) and Inhuman (2015) is a trilogy of exhibitions, curated by Susanne Pfeffer, that took place at Fridericianum, Europe’s oldest public museum, located in the German city of Kessel. The exhibitions, which mark the institution’s turn towards post-humanist thinking, intended to demonstrate how current artistic practices shift the theoretical boundaries separating the natural from the artificial. London-based design studio Zak Group was recently commissioned to catalogue the trilogy of exhibitions, which was then published by Koenig Books. The catalogue is set in German and English, has 220 pages and features three metallic spot colours.

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