andSons Chocolatiers by Base Design
Posted: Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Blue Block Foil, Branding & Packaging of 2019, Chocolate Packaging, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Base, Foil Blocking, Fonts in Use: Domaine, From New Zealand, Graphic Design, Graphic Design Blog, Green Block Foil, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Modern Luxury, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Red Block Foil, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on andSons Chocolatiers by Base DesignOpinion by Richard Baird.
andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.
Rare Harvest by Marx Design
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Awards Finalists, Best Packaging Designs, Branding & Packaging of 2019, Colour in Use: White, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Rare Harvest by Marx DesignOpinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of the product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who played with a material and structural language to express the rarity and value of such a product.
Marx Design returned to the project in 2019 to develop packaging for Rare Harvest, a limited edition mānuka honey from TTHC certified at an unprecedented 1,700+ MGO (31+UMF), the highest ever recorded. Marx Design, working in collaboration with Think Packaging, further the material language of value and rarity that characterised the first range, and fold in the theme of Mānuka blossoms.
360ME, Montgomery+Evelyn by Studio Makgill
Posted: Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Branding & Packaging of 2019, British Design, Creative Packaging, Design For Print, Designed by Studio Makgill, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Very Best of 2019, The Very Best Packaging of 2019 Comments Off on 360ME, Montgomery+Evelyn by Studio MakgillOpinion by Richard Baird
360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market.
Working with founder, Evie Montgomery, Studio Makgill developed positioning, brand values, product architecture and packaging design, with their strategy emerging from the clarity in Evie’s approach, a beautiful and simple intersection of clinical science and human experience. This was expressed through visual identity by way of visible grid, bright coloured dots and a neutral sans-serif.
