Terence Woodgate is a lighting design and manufacturing business, founded by industrial designer Terence Woodgate in 2014, that looks to “fully optimise the benefits of LED technology”. Charlie Smith Design recently worked with Terence Woodgate to develop a visual identity for the business and modular packaging treatment for its first line of products as well as manuals, fitting instructions and website....
The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed...
Simone Handbag Museum is dedicated to the history of handbags with ‘international significance’ and provides its visitors with a curated, contemporary and historical collection to explore over two floors at the centre of the South Korean city of Seoul. London based Charlie Smith Design were recently commissioned to develop a brand identity for the museum that would resonate with and unite its diverse collection across...
Mary Wong is a fast-food chain, with locations throughout the Russian city of Rostov-on-Don, that prepares Chinese noodles with both Asian and American influences. Mary Wong’s brand identity, a combination of bilingual typography, logotype, black noodle boxes with bright spot coloured stickers, t-shirts, environmental design and signage developed by Moscow based studio Fork, was inspired by Tokyo and New York nightscapes and...
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry. The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the...
The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base. The Coconut Collective’s brand identity and...
Under Your Skin is a specialist tattoo and skin care range made up of three treatments; ‘Recover’, ‘Protect’ and ‘Enhance’, developed in response to skin art’s move from sub-culture to the mainstream. Under Your Skin’s brand identity—which included a logotype, original illustrative work and packaging design, developed by Leeds-based Robot Food—was created to appeal to a broad audience, “from the newly marked”...
Design agency Lo Siento have recently completed their packaging design work for Spanish olive oil producer Olis Bargalló‘s new Olive & Sesame variety. Lo Siento’s use of condensed sans-serif typography, stacked vertically, and printed with a single black ink makes great use of the tall tin and its warm gold colour. Typography, structural choice and straightforward language share a similar commercial...
Cuckoo is a ‘modern’ wheat-free bircher muesli range that blends oats, yoghurt and fruit. Individual flavours include ‘Choco Sour Cherry with a smooth layer of Madagascan Vanilla’, Mango & Coconut with a tropical twist of Lime and Ginger’ and ‘Elderflower & Cranberry with a Blueberry & Blackcurrant compote’. London-based design agency B&B Studio, inspired by Swiss graphic posters, developed a new...
Graphical House and Derek Welsh Studio recently produced a special edition version of their distinctive domino set and collaborative project Oblique for Paul Smith. The dominoes, handcrafted in walnut using 45 processes, 8,400 hand drilled holes, 155m of walnut, 15m² of laminate, 75m² of 150 grit sandpaper, 20m² of 320 grit sandpaper and 18 hand files, come in a drawstring bag packed in...
Olaf is a Mexican cold-pressed extra-virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – intended for healthy, home-cooked, family meals and makes up one-third of Olivarera ‘s olive oil range, which also includes Valentto and Olive Gold. Anagrama, the design agency behind Olaf’s new visual identity, print materials and packaging, describe their approach as taking “typical Italian visual clichés...
F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of...