BPO


MoMA by Order

Opinion by Richard Baird.

Branding for MoMA 2020 designed by New York-based Order, design, print, web design

The MoMA logotype, set in Franklin Gothic No. 2 and designed by Ivan Chermayeff, is an icon, and has been part of the New York urban landscape and international museum graphic vernacular since its creation in 1964. With evolving communicative needs and channels, the MoMA logotype was made a central graphic device as part of a new visual identity launched in 2009. Created by Pentagram and MoMA’s Creative Director for Graphics and Advertising Julia Hoffmann, this flexible visual identity was developed to bring a systematised and cohesive programme to print, web and environmental applications.

In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries. Just as in 2009, new approaches to communication; moving from exhibition-focused campaigns to a seasonal approach, required a revision to the MoMA visual identity to coincide with its expansion. New York-based Order reviewed and then defined what they described as a more modular, adaptable, and scalable design system for the museum’s communications, alongside the recommendation of a seasonal approach. This included updating the PS1 and Design Store logos, adding these as brand extensions of MoMA’s singular institutional mark. All additional applications were then designed and produced in house by the MoMA Design Studio, these included newsprint advertising, design store catalogue covers, member’s day programmes, banners, map and tickets.

Continue reading this article


Espelma by Commission

Opinion by Richard Baird

Logotype, visual identity, packaging, still life and website for clean-burning natural wax candle company Espelma

Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass craft, distinctive colour and form, the clean-burning nature of the candle’s formulation and the thought given to sustainability by way of refills. Further, each fragrance is inspired by the two founder’s summers spent as children at their grandmother’s house near Barcelona. This regional reference, and the implication of a story can be seen woven throughout Espelma’s brand identity, designed by Commission, in the arched white architecture present in still life imagery, and in the colour and texture, shape and structure used across packaging.

Continue reading this article


Hands On: Migrant Journal No.5 by Offshore Studio

Opinion by Richard Baird.

Migrant Journal No.5 Micro Odysseys edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Offshore Studio

Migrant Journal is a six-part exploration of migration in all its forms. It covers, as you might expect, the current and pressing political and socio-cultural implications of the mass migration of people, yet also delves deeper into the more abstract movement of ideas, power and information around the globe. Migrant Journal, in its breadth but a continuity of theme, intends to reclaim the word migration, to break free from prejudice and cliché.

This is a hands-on review of Migrant Journal No.5 its themes and how these manifest themselves visually and materially. This issue, Micro Odysseys, explores microscopic entanglements, invisible movements, tiny particles, imperceptible matter and antimatter. For thoughts on Migrant Journal as a total project, check out BP&O’s review here.

Migrant Journal began as a Kickstarter project and is edited by Justinien Tribillon, Michaela Büsse and Dámaso Randulfe, co-edited and designed by Isabel Seiffert and Christoph Miler of Offshore Studio.

Continue reading this article