Helsinki by Werklig
Posted: Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, Form Language, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Helsinki by WerkligOpinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
2LG Studio by Two Times Elliott, United Kingdom
Posted: Filed under: Fonts in Use, Interior Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Two Times Elliott, Designed in London, Foil Blocking, Gold Foil, Graphic Design, Graphic Design Blog, Interior Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, New Logo, Print Finishing, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Uncoated Papers & Cards Comments Off on 2LG Studio by Two Times Elliott, United KingdomOpinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Loupedeck by Bond, Finland
Posted: Filed under: Fonts in Use, Logo Reviews, Photography, Technology | Tags: Black Paper, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Emboss Detail, Finnish Design, Foil Blocking, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Monolinear Typography, New Logo, Print Finishing, Sans-serif Typography, Silver Block Foil, Technology Logos, Technology Packaging, The Best Custom Logotypes, The Very Best Brand Identities of 2017, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Loupedeck by Bond, FinlandOpinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
