Opinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Opinion by Richard Baird
Maldini Studios is a Stockholm-based interior design and carpentry studio made up of project manager and carpenter Rasmus Moberg, interior designer Elina Johansson and carpenter Theo Klyvar. The studio’s work often uses precise lines and geometric forms to elevate the irregular detail and texture of natural materials. There are moments of utilitarian and ornamental juxtaposition, times at which this feels subtle and transitional, others where it is more severe and abrupt. Much of the studio’s work displays a contextual sensitivity, either in its continuity with or intentional opposition to space.
Drawing on the forms, materials and woodworking craft of the studio, as well as its understanding of object and space Swedish designer Jens Nilsson, former Design Director at Snask, built an identity that explores the intersection of the functional and the sculptural, material pleasure and communicative intention. This is done through the distinctive typographical forms of a custom typeface, a material variety, and by employing letterpress as a bridge between the two. Graphic identity runs across website and a variety of printed assets, these include stationery and business cards, branded items such as tote bags and scarves, as well as signage.