Lumik by Hey, Spain
Posted: November 1, 2017 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Coloured Paper, Colourful Business Cards, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Hey, Designed in Barcelona, Designed in New York, Duplex Business Cards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Manufacturing Logos, Sans-serif Typography, Spanish Design, Stencil Cut Logotypes, The Best Custom Logotypes, Typography Comments Off on Lumik by Hey, SpainOpinion by Richard Baird
Lumik is a Spanish lighting design and manufacture company, and partnership between the traditional metalworking company of Francesc and Ferran Martí, and interior designer and art director Frank Domínguez. Together they have 65 years of experience, and have built a catalogue of products with simple forms, moments of colour, elements of play and the industrial. These move between those that are hidden and utilitarian and those designed to be a feature and focal point. Lumik is described as being a trendsetter with a customisable and made-on-demand approach that offers customers a multitude of possibilities. This is expressed by the company’s graphic identity, designed by Barcelona based Hey, through a variety of cheerful and modern colours, a custom typeface, and the strong material qualities of brochure and business cards.
Maisonette by Lotta Nieminen Studio, United States
Posted: October 30, 2017 Filed under: Logo Reviews, Retail | Tags: American Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed in New York, Fonts in Use: GT Walsheim, Gold Foil, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logos, Lotta Nieminen Studio, Retail Logos, Sans-serif Typography, Swing Tag Design, The Best Brand Identities of 2016, The Best Custom Logotypes, Type Foundry: Commercial Type, Type Foundry: Grilli Type, Typography, Women of Design 1 Comment »Opinion by Richard Baird
Maisonette is an American online retailer of luxury children’s brands, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The retailer carries a carefully selected yet extensive catalogue of clothing, homeware, gifts and accessories that mixes local up-and-coming brands with those that are well-established and international.
Maisonette’s visual identity, designed by New York based Lotta Nieminen Studio, intends to balance and juxtapose a sense of play and a modern sophistication though scribbles and their arrangement and colour, a simple outline logo, similar logotype and a gold block foil finish. These link a variety of assets that include swing tags, stationery, business cards, packaging and website.
This is one of a number of recently documented projects designed over the last few years and uploaded to the Lotta Nieminen Studio website last week. Also check out Rent The Runway, and Cienne.
Deptford X by IYA Studio, United Kingdom
Posted: October 25, 2017 Filed under: Art and Design, Logo Reviews | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by IYA Studio, Festival and Event Brand Identities, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monolinear Typography, Poster Design, Sans-serif Typography, The Best Custom Logotypes, The Best New Logo Designs of 2017, Tote Bag Design, Typography, Wordmark Design Comments Off on Deptford X by IYA Studio, United KingdomOpinion by Richard Baird
Deptford X is an arts festival that takes place over ten days across a number of public sites and spaces throughout the district of Deptford, south-east London, with the intention of engaging audiences in active and unexpected ways. This year’s festival, the 18th, builds on a new curatorial approach which was first trialled in 2016. To coincide with and mark this change, the festival worked with IYA Studio to develop a new visual identity. This included a flexible logo and system of arrows and x’s that link programmes, posters, supergraphics, t-shirts and tote bags, and express the dual nature of the festival and some of the character of the area.
