North Road by Manual
Independent content studio North Road was founded in 2022 to unite a portfolio of companies covering everything from scripted entertainment (‘Chernin Entertainment’) and non-scripted content (‘Kinetic Content’) to non-fiction productions (under ‘Words + Pictures’). Across these entities, North Road is one of the largest global suppliers of TV and film content, and is able to work on over 70 active...
Chester Zoo by How&How
I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for...
Hello Klean by Two Times Elliott
Beauty is, of course, in the eye of the beholder, but there’s no denying that objectively, its branding and identity design has undergone some huge changes over the past decade or so. Gone are the days of faux-luxurious designs that were all about swathes of abstract silk; women coiffured to within an inch of their life; a microscopic lens on...
Compound by DesignStudio
What does ‘healthcare’ look like today, especially when we’re increasingly talking about preventative treatment? For Parsley Health and GlycanAge, which promote functional medicine, it’s serene – all blush pink, forest green and rounded corners; for Modern Age, which focuses on longevity, it’s more clinical, with high-resolution botanical imagery and classical icons; Ezra, which offers full-body MRIs as cancer prevention, goes...
Hanbury by Base Design
Hanbury is an American architecture firm, founded in 1979 and based in Virginia. According to international agency Base Design, which recently delivered a rebrand for the practice, the last decade has witnessed a ‘transformative’ period of growth and diversification with the team increasing from 40 to 160 individuals, and expanding from one to eight office spaces. For Hanbury, which started...
Olympic Museum by Studio Blackburn
Few things have a design legacy quite like the Olympics: it’s hard to think of another event or organisation that has both a history spanning more than 120 years (the first modern Olympics’ was in 1896), and a distinct graphic identity each time it takes place. Since every Games has its own unique ‘emblem’ logomark device, the events become sort...
Sendwave by DesignStudio
The concepts of ‘money transfer’ and ‘community’ don’t immediately seem to go hand in hand: the former feels cold, slightly dry, potentially confusing and rather literally transactional; the latter is all cuddly and feelings and people-y. But uniting these two seemingly disparate worlds is exactly what DesignStudio did recently in its rebranding of Sendwave, a digital platform offering money transfers...
Pomus by Sömestr Studio
Branding a film production company is a delicate business. On the one hand, you need branding that can match and even enhance the quality of the films being produced, but on the other, you need something that doesn’t distract from the work or compete with it. Film is an intrinsically creative visual medium, and building a framework to support it...
PAC NYC by Porto Rocha
There have been some brilliant logo designs inspired by the very buildings they represent. The Centre Pompidou, for instance, bears a powerfully stark logo that’s been largely unchanged since it was first created in the 1970s: six black stripes crossed by two zigzags representing the site’s ‘caterpillar’ escalator, one of the most famous parts of Renzo Piano and Richard Rogers’...
Bimmi by Bedow
When it comes to pre-packaged, semi-liquid meals and snacks, it’s easy to cite the infamous examples that are now stand-ins for whole demographics – I’m talking about SlimFast, the epitome of 90s diet culture; biohacker fuel Soylent; and, more recently, the US-based celeb-backed Daily Harvest, which made headlines due to product recall over food poisoning incidents. But there’s perhaps no...
RSPCA by JKR
It’s often the launch of major charity rebrands that puts the gulf between how the design world views something, and how the rest of the world might, into sharp relief. Countless headlines abound bemoaning the £££millions ‘spent on a new logo’, as if that’s just about all there is to it, and now the children/animals/elderly etc will directly suffer as...
The Gospel by DDMMYY
Not a new project, but one certainly worth revisiting; this work for whisky brand The Gospel scooped a fair few awards back in 2020, and it’s not hard to see why. The design agency behind everything from strategy and naming to brand story, creative direction, packaging design, and more is DDMMYY, based in Auckland, New Zealand. The team was initially...