Sucre by DutchScot
It’s always satisfying to see smart, bold new identity designs for a household name brand, often by one of the big name studios: things like the still-hyped 2021 JKR Burger King rebrand; Collins’ Girl Scouts revamp in 2022; Springetts’ fresh look for Ryvita that same year, which makes the much-maligned crispbread seem a lot more palatable. And while such projects...
Cohere by Pentagram
From Wes Anderson to ‘accepting the job’ and distinctly dystopian new romantic relationship models; in recent years, it’s felt like you can’t move for chat about AI – its weirdest uses, its hilarious shortcomings, and a hell of a lot of scare-mongering about it stealing our jobs. The platform that’s dominated much of the conversation is ChatGPT, an AI chatbot...
Time by For The People
‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
Tembo by Perky Bros
When I first caught Perky Bros’ latest project I misread it as ‘Tempo’, the speed at which music is played. Timing is everything, or so it is said. For real estate company Tembo this notion takes the form of patience; the time to grow gently and judiciously. Property development, momentarily paused during the pandemic, seems to have recovered and is again...
Jupiter by Triboro
Triboro worked on its first restaurant branding project over a decade ago, at a time when the folklore was that if you were a restaurant serving traditional food the visual language should evoke the region and time period of the cuisine. This was intuitive and, as Triboro founder David Heasty recounts, led to some well-crafted and beautiful results but often leaned...
Big C Charters by Mucho
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
Plenty by &Walsh
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
Ghia Non-Alcoholic Aperitif by Perron-Roettinger
In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Petit Planet by Studio fnt
The Hyundai is one of the three major department stores in South Korea, with its 15 branches across the regions of Seoul, Yeongnam and Hoseo accruing more than $6 billion in annual sales. Petit Planet is the Hyundai’s new specialised children’s division, presenting premium brands in an environment designed to stimulate young imaginations. This post includes Extended Insights for BP&O...
Vessel Floats by Order
In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness. Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around...