Posted: | Author: Richard Baird | Filed under: Logo Reviews, Retail | Tags: Black and White, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Design For Print, Designed by Heydays, Designed in Oslo, Graphic Design Trends: Monolinear Illustration, Icon Design, Line Craft, Logo Design & Branding Blog, Logo News, Logos, Norwegian Design, Sans-serif Logotypes, Stationery Design, Stencil Cut Logotypes, The Best Brand Identities of 2013, The Best Custom Logotypes, The Best Logo Designs of 2013, Website Design |
Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.
The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.
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Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Design For Print, Designed by Savvy, Emboss Detail, Label Design, Logo Design & Branding Blog, Logo News, Logos, Sans-serif Logotypes, Stickers, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, The Very Best of BP&O |
Håndværk is a New York based clothing brand that mixes craftmanship, minimal elegance, premium materials and innovative fabrics to produce high quality everyday essentials for both men and women.
Designed by Savvy, Håndværk’s new brand identity—which includes a logo, swing tags and packaging solution with a blind emboss detail—conveys the brand’s elegant and elemental nature with what Savvy describe as clean lines and a simple typographic approach based on “minimal scandinavian and japanese aesthetics”.
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Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed by RoAndCo, Foil Blocking, Gold Foil, Letterhead Design, Logo Design & Branding Blog, Logo News, Logo Opinion, Logos, Lookbook, Script Logotypes, Shoe Brand Logos, Stationery Design, The Best Brand Identities of 2013, The Best Custom Logotypes, The Best Logo Designs of 2013 |
“Candela is a women’s footwear and ready-to-wear line created by Gabriela Perezutti. Influenced in part by her childhood spent on a horse ranch in Uruguay, the collection embodies Gabi’s soft femininity, adventurous gaucho spirit and South American roots. We [RoAndCo] conveyed this spirit throughout all iterations of the company’s branding—from business cards and lookbooks to art direction and campaigns—through elements like a swooping gold logo and lush leather packaging.”
– RoAndCo
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