BPO


PLATF9RM by Studio Makgill

Opinion by Richard Baird

PLATF9RM is a co-working and office space in Brighton and Hove. It features an interior design by We Like Today that blends the utilitarian with moments of bright warm colour. Studio Makgill, working closely with PLAT9RM Founder, Seb Royle and Creative Director, Emilie Lashmar, designed a graphic identity for the space that would capture and express a spirited approach to co-working and connect with those who have a desire to escape the daily commute. The motion and energy of a collective space, and an allusion to a shorter more cheerful commute is expressed by way of bold type in motion, and through a modern convivial colour palette, this links printed materials such as business cards, posters and newsprint with the supergraphics that run throughout PLATF9RM.

Continue reading this article


Shakespeare In The Park 2019 by Pentagram

Opinion by Richard Baird

Posters, flyers, signage, t-shirts and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.

The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.

There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.

Continue reading this article


andSons Chocolatiers by Base Design

Opinion by Richard Baird.

Logotype, branding and packaging by Base design for LA based chocolatier AndSons

andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.

Continue reading this article