BPO


Northzone by Ragged Edge

Text by Richard Baird.

Brand identity, logo, business cards, newsprint and website for early stage venture capital fund Northzone designed by Ragged Edge

Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.

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Inside Lottozero by Studio Mut

Text by Richard Baird.

Multi-lingual art book designed by Studio Mut for the exhibition Inside Lottozero at Lottozero / textile laboratories

Inside Lottozero was an exhibition of international artists that covered a wide-range of artistic disciplines. It was conceived by Arianna and Tessa Moroder and curated by Alessandra Tempesti. The exhibition took place at Lottozero / textile laboratories in Toscana, Italy and ran until November 20th, 2016. Under the concept of “Non-stop Fruition”, the exhibition opened with a 12 hour overnight event in which people were invited to stay and immerse themselves and connect more deeply with the artwork. This included 

The exhibition catalogue is a hardback 184 page book, edited by Tessa and Arianna Moroder, curated by Alessandra Tempesti and designed by Studio Mut. It features the 13 exhibiting artists, brings to light how wide-ranging textile art and research can be and is a tri-lingual publication that threads together English, Italian and German. These languages are graphically interwoven, with each language delineated by its orientation on the page.

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