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Tangent GC Organic Soap by Carl Nas Associates

Text by Richard Baird

New packaging designed by Carl Nas Associates for Tangent GC's new line of low-impact organic, vegan, cruelty and fossil free soap range.

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.

Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.

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Ekta: 160 Faces by Lundgren+Lindqvist

Text by Richard Baird

Art book by generatively designed by Lundgren+Lindqvist for Swedish contemporary artist Ekta

160 Faces is a new publication from Swedish artist Daniel Götesson working under the name Ekta, designed by Lundgren+Lindqvist and distributed under the studio’s publishing arm ll’Editions. The book collates 160 drawings made by the artist in 2019, and sequenced, rather than in logical pairs and with a curated rhythm, but by using an algorithm developed by the studio. Applied using modern print technologies, each book becomes a unique experience of unexpected outcomes. The viewer is thus involved in formulating meaning between human faces that were algorithmically paired, and outside of the hands of the artist. This intersection of machine generated results, a very human image and artistic expression, continues in the typesetting of title pages and colophon. Here, Lundgren+Lindqvist designed a basic framework for the artist, who wrote all the necessary text with the same crayon he used when creating the drawings.

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Leandro Erlich: Both Sides Now Catalogue by Studio fnt

Text by Richard Baird

A look at the catalogue for the exhibition Leandro Erlich: Both Sides Now, designed by Studio fnt.

Both Sides Now was an exhibition of works by Argentinian contemporary artist Leandro Erlich. This took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations employ mirrors, reflective surfaces, water and other materials to form optical illusions with the intention of transforming familiar, everyday spaces. Studio fnt worked to develop an identity for the exhibition that would establish a continuity of surfaces by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs, those found throughout Erlich’s work. This connected supergraphics and programmes with posters, banners, digital displays and an exhibition catalogue.

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