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Origen México by Blok

Opinion by Richard Baird

A new book on Mexican culture designed by Canadian studio Blok

Origen México is a encyclopaedic collection of cultural reference points from Mexico, and an expression of love for its land and identity, edited by Ámbar Editores and Paola Gonzalez Vargas. Written in Spanish it covers things such as, Barro negro pottery; the black clay pottery of Oaxaca, Barrancas del Cobre; the six canyons in the Sierra Madre Occidental and individuals such as pioneering filmmaker Alfonso Cuarón. In its breadth the book has a temporality; a relationship with time. One idea, place, person, piece of pottery or art directly or indirectly informs the another. Layers are built. The present is founded on, but would ultimately find it hard to recognise, all of the past, except that which immediately proceeded it. This is expressed through the materiality of the book, designed by Canadian studio Blok, using a light copy paper and show-through, the relationships and continuity formed with a consistent image treatment and the codifying visual language of consistent type, layout and an encyclopaedic format.

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Daniel Jensen: Current Events by Bedow

Opinion by Richard Baird

Daniel Jensen is a Swedish artist whose work moves between paintings, sculptures and drawings and explores themes such as society and pop-culture, film, literature and nature. His latest book, designed by Bedow, features artworks that are figurative and abstract, unrelated and absent a narrative. With such compelling and intense imagery of colour and dynamic shape, Bedow developed a format that would hold these works with a calm and classic sensititivity, using type and space to frame the work.

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One Wellington St Kilda by Studio Ongarato

Opinion by Richard Baird

Brand identity and campaign designed by Studio Ongarato for property development One Wellington St Kilda

One Wellington, a partnership between LAS Group and Qualitas, is a new property development located in the Melbourne suburb of St Kilda, not far from eclectic Fitzroy Street. The building’s architecture—designed by KPDO and comprised of 181 apartments across two buildings of 26 and 10 floors—features flowing curves inspired by its bayside location, highly-customisable interior options and unobstructed sky views. One Wellington is described as dramatic architectural expression on the skyline and an entry statement into St Kilda from the north.

Building on the highly-customisable and luxurious interior designs of KPDO, Studio Ongarato developed a visual identity and campaign directed towards a specific mindset and that draws on the multi-faceted sub-cultures of the area rather than a target market profile. This manifests itself, unusually, in a shifting tone throughout printed communications, moving from the sophisticated to the youthful, and from serious to humorous using photography, type, illustration and photography. Through this approach, Studio Ongarato’s campaign invites prospective residents to live ‘A life less ordinary’.

The One Wellington campaign identity is made up of a hardcover book, softcover booklets, posters, postcards and multi-format cards. Each unveils authentic stories from unexpected perspectives using a variety of creative techniques.

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