Oji by Seachange
Posted: Filed under: Cafes, Bars and Restaurants, Food and Drink | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed in Auckland, fast food branding, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, New Logo, Sans-serif Typography, Sushi Branding, The Best Brand Identities of 2020, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography, Visual Identity Design Blog, Wordmark Design Comments Off on Oji by SeachangeText by Richard Baird.
Oji is a sushi brand of firsts. It is the first in New Zealand to use fully recyclable and biodegradable packaging and the first to use all free-range products. This is a significant move forward and marks the brand out from well-established competitors. Oji opened in New Zealand with two locations in Auckland’s Commercial Bay, a place where they source their salmon, with the intention of franchising and developing smaller service station, mall and food court concessions in the future.
With a desire to attract attention, to be recognised as a fun and memorable brand and differentiate it from other sushi chains in the country, whilst channelling something of the Japanese culture, Oji worked with Seachange to create its brand identity. Following a trip to Japan, and inspired by colliding worlds of tranquility, craft and refinement, vibrancy, neon and pop, the studio developed a visual language of character and characters. These boldly link the biodegradable packaging with interior graphics, menus, signage and website.
LogoArchive Issue 7
Posted: July 6, 2020 Filed under: BP&O Publications | Tags: Branding Agency, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, From Europe, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, LogoArchive, Logos, Minimal Logos, Typography Comments Off on LogoArchive Issue 7 
LogoArchive Issue 1 was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh numbered release (and the tenth in the series), LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. This issue celebrates the symbols of the textiles industry and features texts by Jack Self, Editor-in-chief of Real Review, Maria Elges of Midge Press and Richard Baird, BP&O.
As with each previous release, this is issue is marked by its own materiality with a gate-folded cover and a silkweave emboss that evokes the surfaces of textiles. This issue will be available at all good independent retailers and directly from the LogoArchive Shop.
White Rabbit Collection by Toko
Posted: Filed under: Art and Design, Graphic Design Reviews | Tags: Art Book, Book & Magazine Design, Book Design Review, Branding Agency, Coloured Paper, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed in Sydney, Editorial Design, From Australia, Graphic Design, Graphic Design Blog, The Best Design for Print 2020, The Very Best of 2020, Typography Comments Off on White Rabbit Collection by TokoText by Richard Baird.
The White Rabbit Collection is a contemporary arts publication showcasing the work of 99 artists drawn from the White Rabbit, a contemporary art museum, gallery and archive in Sydney. The museum has become one of the world’s most significant collections of Chinese contemporary art, with over 2000 works from 700 artists. Through this new publication, designed by Australia design studio Toko and commissioned by Judith Neilson, the museum seeks to represent the breadth and depth of its collection.
Inspired by the Little Red Book (Quotations from Chairman Mao Tse-tung) the publication is marked by a bright red clamshell box with a unique typographical gesture, and three books of 33 artists each with its own unique cover art. Together, box and books form a print run of 2475 individual variations, with each boxset being a unique piece and a invitation to discover the social and artistic changes of twenty-first century China.
