Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
Sucre by DutchScot
It’s always satisfying to see smart, bold new identity designs for a household name brand, often by one of the big name studios: things like the still-hyped 2021 JKR Burger King rebrand; Collins’ Girl Scouts revamp in 2022; Springetts’ fresh look for Ryvita that same year, which makes the much-maligned crispbread seem a lot more palatable. And while such projects...
Cohere by Pentagram
From Wes Anderson to ‘accepting the job’ and distinctly dystopian new romantic relationship models; in recent years, it’s felt like you can’t move for chat about AI – its weirdest uses, its hilarious shortcomings, and a hell of a lot of scare-mongering about it stealing our jobs. The platform that’s dominated much of the conversation is ChatGPT, an AI chatbot...
Unmind by Ragged Edge
In recent years, employers have been rushing to offer an increasingly elaborate range of workplace perks, from the WeWork style beer on tap approach to sleep pods (begging the question, if you have to sleep at work, is this really a perk at all?) to Ben & Jerry’s rather busman’s holiday-ish promise that employees can take home three pints of...
Ostro by Mucho
Ostro isn’t the easiest of companies to make sense of. Billed as a ‘life science software company’, it straddles a number of different services that are both consumer and clinician-facing. In simple terms, though, it looks to help consumers and healthcare providers alike to navigate the complex, labyrinthine ins and outs of the complex US healthcare system; using software to...
Time by For The People
‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is...
Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...
Tugg by Kurppa Hosk
The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
Peerspace by Mother Design
Straight up, I’ll admit that I struggle to resist a condensed sans typeface set in uppercase. I’ll also confess that I’ve spent the last hour (no lie), trying to identify this one… Helvetica? Hell no. Railroad Gothic? The wrong track. Söhne? Sö not. Must be Knockout? Another blow. For Druk’s sake is it Druk? Well, whatever it is, it’s neatly...
Jupiter by Triboro
Triboro worked on its first restaurant branding project over a decade ago, at a time when the folklore was that if you were a restaurant serving traditional food the visual language should evoke the region and time period of the cuisine. This was intuitive and, as Triboro founder David Heasty recounts, led to some well-crafted and beautiful results but often leaned...