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Vessel Floats by Order

Words by Richard Baird

Brand identity designed by Order for flotation and deprivation therapy spa Vessel Floats

In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness.

Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around since the 1950s, and create a holistic experience that supports and builds out and around the central experience of flotation.

For those unfamiliar with flotation or deprivation therapy, this involves a weightless experience inside a tank filled with water with a high salt content, absent sound and any external distractions. This can be augmented by soothing lights, sounds and vibrations. People can expect an experience that disentangles them from their busy present, with some experiencing hallucinations within a safe and managed environment.

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LogoArchive Issue 6

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched in time for Earth Day, celebrates the symbols that draw on nature for their inspiration.

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Queremos Sonreír by Mucho

Words by Richard Baird

Book designed by Mucho for Trànsit Projectes publication Queremos Sonreír

Queremos Sonreír – Activar la Cultura Local (We want to smile – Activating local culture) brings together the voices of a variety of cultural agents–from citizen collectives and activists to artists and managers of cultural programmes–who are generating actions that intend to stimulate local culture, empower citizens, develop learning processes and further critical thinking. Through these voices the book explores questions around citizen participation and cultural practices, cultural activation and alternative ways of developing and accessing cultural capital.

The book is the result of a long research process led by Trànsit Projectes, who partnered with Mucho on the design of the project’s material form. Mucho worked on concept, design, and art direction with the the themes of cultural participation and visibility as central themes.Tthese manifest themselves by way of a striking use of colour and type, and book jacket that folds out and channels the provocative visual language of protest banners with the exclamation, queremos sonreír, or we want to smile.

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