Maison De Greef 1848 by Base Design
Posted: July 13, 2018 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Maison De Greef 1848 by Base DesignOpinion by Richard Baird.
Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.
The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.
Arper 2018 by Clase bcn
Posted: July 11, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Clase bcn, Fonts in Use: Futura, Form Language, Graphic Design, Graphic Design Blog, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Arper 2018 by Clase bcnOpinion by Richard Baird
Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, and were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.
Baluna by Grupa by Bunch
Posted: July 9, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Material & Print Specs | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, British Design, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Bunch, Designed in London, Die Cut Design Detail, Form Language, Furniture Design Logos, Graphic Design, Graphic Design Blog, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Baluna by Grupa by BunchOpinion by Richard Baird.
Grupa is an award-winning design studio and manufacturer of handmade furniture and lighting products for home, office and hospitality spaces. Building on over a decade worth of experience Grupa branched out into own brand products in 2012.
From drawing board to design and development, production, packaging and distribution, the company has developed a total design philosophy and a product range that brings together and expresses everything that inspires the team at Grupa. Their products are distinguished by an innovative and concise material and form language, a clear functionality and a flexibility of situation and movement. Baluna, a free-standing or wall and ceiling-mounted light captures this spirit. Its silent dimmer, blown glass opal diffuser and LED bulb deliver a consistent level of light dispersion while a telescopic bar and 360-degree rotational axis offer swift and broad adjustments.
To promote Baluna Grupa worked with graphic design studio Bunch to develop a communications pack and packaging. This takes the distinctive interplay of light and shadow, form and surface, flexibility and utility that characterises the light and develops a distinctive graphic and material expression.
