Chus x Chus by Pentagram, United States
Posted: February 28, 2018 Filed under: Art and Design, Logo Reviews | Tags: American Design, Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Coloured Paper, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Die Cut Design Detail, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Natasha Jen, New Logo, Typography, Women of Design Comments Off on Chus x Chus by Pentagram, United StatesOpinion by Richard Baird.
Spanish jewellery designer Chus Burés is recognised for the avant garde quality of his work and his ongoing collaborations with a wide variety artists and designers. These have included American-French artist Louise Bourgeois, American-Cuban painter Carmen Herrera and French fashion designer Agnès B.
Working with those in the fields of contemporary art, fashion, cinema and music, Chus Burés has developed CHUS X CHUS, a new range that intends to appeal to a younger audience. This range is characterised by a back to the fundamentals philosophy; everyday pieces created in partnership with emerging artists. This is expressed by the brand’s launch campaign which features the singer-songwriter Sophie Auster, who was photographed by Andres Serrano, and through a graphic identity of custom typeface, website and art direction developed by Pentagram partner Natasha Jen and team.
BBC Creative by Spin, United Kingdom
Posted: February 20, 2018 Filed under: Logo Reviews, Television and Radio | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Spin, Designed in London, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, New Logo, Supergraphics Comments Off on BBC Creative by Spin, United KingdomOpinion by Richard Baird.
With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags all the way up to supergraphics.