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2016 Brand Nieuwe Conference, Amsterdam

Opinion by Richard Baird.

Branding for 2016's Brand Nieuwe Conference, Amsterdam

Brand New, a division of UnderConsideration, is one of the first and foremost design blogs to offer opinion on corporate and brand identity work. It has amassed a huge following, often quoted by international press, and provokes frequent and heated debated. Complimenting the site is an annual conference that draws speakers and designers from across the globe

Rather than just the one conference, this year will see a European two-day event take place, prior to Brand New Nashville, between the 20th and 21st of June in the city of Amsterdam, and fittingly renamed Brand Nieuwe Conference. Total Design legend Ben Bos, as well as representatives of studios that have featured on BP&O will be speaking at the event. These include Brian Collins of Collins, Marko Salonen of Bond and Pablo Juncadella of Mucho.

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Latin American Design Festival ’16 by IS Creative Studio, Peru

Opinion by Richard Baird.

Branding for Latin American Design Festival 2016 by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival, as with previous events, took place in the Peruvian city of Lima, with guest speaks that included Stefan Sagmeister, Yuko Shimizu and Stockholm Design Lab.

IS Creative Studio, who worked on LADFest’s 2015 visual identity, continue to collaborate with the festival, delivering a system that, in contrast to last year’s grids and neon inks, favours moments of irregularity, fewer colours, the flourish of a metallic gold and the urban and utilitarian qualities of spray paint and stencil cut type. This extends across a variety of print communication that included posters, lanyards, programmes, flyers, presentation graphics and signage.

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A-TO-B by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Brand Identity, print and signage for Scandinavian retailer and bag specialist A-TO-B by Stockholm Design Lab

A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.

Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and graphic identity, and to develop a new and refreshing retail experience.

Although this project went out towards the end of last year, Stockholm Design Lab have kindly been in touch with new images. These document the extent of the project, include shots of product cards, packaging, tote bags, posters and swing tags, and take a better look at the adaptable system that links these.

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