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Men’s Biz designed by ThoughtAssembly

Logotype, letterpress business cards and acid-etched brass signage by ThoughtAssembly for male grooming business Men's Biz

Men’s Biz is one of Australia’s leading online retailers of men’s grooming products. Following eight years of growth Men’s Biz decided to move into the world of high street retailing by opening their first physical store in Melbourne’s Royal Arcade. To coincide with this new venture Men’s Biz approached Melbourne based studio ThoughtAssembly to develop a new visual identity. This process went on to include a new logotype, letterpress stationery set, packaging, signage and soon to launch website.

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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Nosive Strukture designed by Bunch

Logo and stationery for structural engineering firm Nosive Strukture designed by Bunch

Nosive Strukture is a structural engineering firm who describe themselves as having a ‘unconventional attitude towards business, working environment and life itself.’ Inspired by their approach and a studio space of angled detail, independent design agency Bunch, “developed a stark, technical identity based around tensegrity structures and a black and white palette” executed across triplexed business cards, cardboard file folders, signage and website.

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