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Common Lot by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and copper block foiled menu covers designed by Perky Bros for Millburn restaurant Common Lot

Common Lot is restaurant located near the Papermill Playhouse in Millburn, New Jersey. It has a menu of seasonal dishes made from locally foraged produce and fresh ingredients, and features an interior design described as being minimalist with unexpected finishes, natural materials, texture and light.

The restaurant was created by Australian chef Ehren Ryan and draws upon his globally diverse culinary background and free spirit. This is seen in the communal dining experience, open kitchen and shared tables which contribute to a relaxed and convivial atmosphere.

Chef Ehren Ryan is described as being serious about food and jocular about life, and it is this that informed the visual identity design for Common Lot, created by graphic design studio Perky Bros. This runs across and links a variety of assets that included menus, stationery, bags, thank you cards, signage and branded aprons.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Otium by Sagmeister & Walsh, United States

Opinion by Richard Baird.

Brand identity, logo and stationery design by New York based Sagmeister & Walsh for contemporary restaurant Otium

Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is also expressed in the name, rooted in Latin, which describes a place of leisurely social activity, and throughout its brand identity, which intended to bring the outdoors in. This is achieved using a mix of materials across packaging, menus, stationery, coasters and business cards, subtly expressed by a simple logo, and more explicitly as a large and detailed mural, all created by New York based graphic design studio Sagmeister & Walsh.

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