BPO


BP&O Collections — Pastels In Branding

Selected by Richard Baird.

BP&O Collections — Pastels In Branding

A collection of some of the best brand identity, packaging and graphic design projects that effectively utilise pastel colours, reviewed and published on BP&O. This post features work by Studio fnt, Post and Socio Design, and covers simple logo and stationery projects, and extends to broader brand identity programmes that include packaging and a variety of print communications. Be sure to click the images to read more about the project and the intentions of each design. Check out more from BP&O Collections here.

 

Di Beppe by Glasfurd & Walker, Canada

 

Pastel Colour in Branding – Di Beppe by Glasfurd & Walker, Canada

 

REF by Kurppa Hosk, Sweden

 

Pastel Colour in Branding – REF by Kurppa Hosk, Sweden

 

NAU by Design by Toko, Australia

 

Pastel Colour in Branding – NAU by Design by Toko, Australia

 

Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

 

Pastel Colour in Branding – Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE

 

Organic Fertilizer of Awaji Island by UMA, Japan

 

Pastel Colour in Packaging – Organic Fertilizer of Awaji Island by UMA, Japan

 

Mona De Castellarnau by Anagrama, Mexico

 

Pastel Colour in Branding – Mona De Castellarnau by Anagrama, Mexico

 

LeMise by DIA, United States

 

Pastel Colour in Branding – LeMise by DIA, United States

 

Johnny Roxburgh by Bunch, United Kingdom

 

Pastel Colour in Branding – Johnny Roxburgh by Bunch, United Kingdom

 

Surname & Surname by NB Studio, United Kingdom

 

Pastel Colour in Branding – Surname & Surname by NB Studio, United Kingdom

 

Twice Fashion by Socio Design, United Kingdom

 

Pastel Colour in Branding – Twice Fashion by Socio Design, United Kingdom

 

Room Essentials by Collins, United States

 

Pastel Colour in Packaging – Room Essentials by Collins, United States

 

Brae by Studio Round, Australia

 

Pastel Colour in Packaging – Brae by Studio Round

 

Hulser & Rose by Post, United Kingdom

 

Pastel Colour in Branding – Hulser & Rose by Post, United Kingdom

 

FS Silas by Believe in, United Kingdom

 

Pastel Colour in Branding – FS Silas by Believe in, United Kingdom

 

Virginia Hayward by Salad, United Kingdom

 

Pastel Colour in Branding – Virginia Hayward by Salad, United Kingdom

 

Checklist by Anagrama, Mexico

 

Pastel Colour in Packaging – Checklist by Anagrama, Mexico

 

Milk Lab by Studio fnt, South Korea

 

Pastel Colour in Branding – Milk Lab by Studio fnt, South Korea

 

Mi&Mall by Atipo, Spain

 

Pastel Colour in Branding – Mi&Mall by Atipo, Spain


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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