BPO


Kaiyo by Pentagram

Opinion by Richard Baird

Visual identity and brochure design by Pentagram's Natasha Jen for furniture resellng platform Kaiyo

Kaiyo, formerly Furnishare, is an online platform for the reselling and buying of used furniture, currently available in New York City and New Jersey, but with the intention to expand this internationally. Kaiyo picks up, inspects, cleans, photographs and uploads furniture to its online catalogue, easing the difficulties of selling secondhand online. It is part of a growing up-cycling movement, challenges the notion of seasonality promoted by large furniture retailers and was created in response to the approximately 8 million tons of furniture that ends up in American landfill each year. Eco-modernist, good design available to everyone, reuse and longevity are central to Kaiyo’s positioning. This was developed by Pentagram partner Natasha Jen and team, alongside naming and graphic identity which runs across website, brochure, van livery, tote bag and box tape.

Continue reading this article


Vega Scene by Metric

Opinion by Richard Baird

Logo, icons, signage, wayfinding, posters and website design by Metric for Oslo-based cultural venue Vega Scene

Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and cocktail bar. Vega Scene sits within an area of urban culture, features a distinctive exterior of burgundy concave panelling and vertical slats, and a visual identity of colour blocking, arrows, monospaced typeface and motion designed by Norwegian studio Metric. This visual identity links posters, neon signage, wayfinding and website, and also moves across the surface of the building.

Continue reading this article


Espelma by Commission

Opinion by Richard Baird

Logotype, visual identity, packaging, still life and website for clean-burning natural wax candle company Espelma

Espelma is a clean-burning natural wax candle company. They have an online store and have hosted pop-ups in London and New York. Each candle comes in a refillable glass vessel, designed by Espelma founders Clara and Claudia, and handmade on the Italian island of Murano. Espelma is distinguished by its mix of glass craft, distinctive colour and form, the clean-burning nature of the candle’s formulation and the thought given to sustainability by way of refills. Further, each fragrance is inspired by the two founder’s summers spent as children at their grandmother’s house near Barcelona. This regional reference, and the implication of a story can be seen woven throughout Espelma’s brand identity, designed by Commission, in the arched white architecture present in still life imagery, and in the colour and texture, shape and structure used across packaging.

Continue reading this article