LogoArchive Talks: BankerWessel
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BP&O’s LogoArchive marked the release of its eighth issue and third collaborative Extra Issue with a special event at Fedrigoni’s imaginative Papers Studio in London, hosting guest speakers BankerWessel, who kindly flew over from Sweden, and introducing Alan Smith of WithPrint. The event saw new and familiar faces, all of whom managed to soldier through the cold and rain to be there.
LogoArchive ExtraIssue – Past & Present
Posted: Filed under: Art and Design, BP&O Publications, Graphic Design Reviews, Publishing | Tags: Branding Agency, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, From Europe, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, LogoArchive, Logos, Minimal Logos, Typography Comments Off on LogoArchive ExtraIssue – Past & Present 
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
Head over to the LogoArchive Shop if you would like to purchase a specific cover or both covers and save on P&P. Our get tickets here to the launch event in London March 5th with guest speakers BankerWessel.
MoMA by Order
Posted: Filed under: Art and Design, Logo Reviews | Tags: American Design, Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Business Card Design, Catalogue Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design by Order, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Museum Logos, Poster Design, The Best Brand Identities of 2020, The Best Custom Logotypes, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography, Visual Identity Design Blog, Website Design Comments Off on MoMA by OrderOpinion by Richard Baird.
The MoMA logotype, set in Franklin Gothic No. 2 and designed by Ivan Chermayeff, is an icon, and has been part of the New York urban landscape and international museum graphic vernacular since its creation in 1964. With evolving communicative needs and channels, the MoMA logotype was made a central graphic device as part of a new visual identity launched in 2009. Created by Pentagram and MoMA’s Creative Director for Graphics and Advertising Julia Hoffmann, this flexible visual identity was developed to bring a systematised and cohesive programme to print, web and environmental applications.
In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries. Just as in 2009, new approaches to communication; moving from exhibition-focused campaigns to a seasonal approach, required a revision to the MoMA visual identity to coincide with its expansion. New York-based Order reviewed and then defined what they described as a more modular, adaptable, and scalable design system for the museum’s communications, alongside the recommendation of a seasonal approach. This included updating the PS1 and Design Store logos, adding these as brand extensions of MoMA’s singular institutional mark. All additional applications were then designed and produced in house by the MoMA Design Studio, these included newsprint advertising, design store catalogue covers, member’s day programmes, banners, map and tickets.
