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Leandro Erlich: Both Sides Now by Studio fnt

Words by Richard Baird

Visual identity, posters, programme and supergraphics by Studio fnt for the solo exhibition of works by Argentina contemporary artist Leandro Erlich

Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.

South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.

Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.

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LogoArchive Issue 6

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched in time for Earth Day, celebrates the symbols that draw on nature for their inspiration.

LogoArchive zine are available to buy at LogoArchive Shop.

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LogoArchive Issue 6 (Preview)

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly in difficult times.

The book is an artefact that is shaped by the conditions of its time. These can be visible— apparent on the surface—and invisible, only revealed in the passage of time. LogoArchive is acutely aware of this temporality. So, alongside the documentation of the symbols of the past, the zine has always sought to introduce an element of the present into its content and materiality. This issue leans further into this, allowing the context of an unprecedented pandemic to impose itself and give new meaning and form to old things.

New financial pressures and the now limited economic means of the editor sees this new issue downsized and its numbers reduced. The content presents a vision of the future, the time in which we will be able to leave our homes and enjoy nature once again. And finally, in the form of participation, by offering donations from the sale of each copy to the efforts to mitigate the effects of the pandemic.

The zine will be available from the LogoArchive Shop next week.