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Fredrik Værslev As I Imagine Him by Zak Group

Opinion by Richard Baird.

Book design by Zak Group for Norwegian artist Fredrik Værslev coinciding with the exhibition Fredrik Værslev As I Imagine Him

Fredrik Værslev as I Imagine Him is an exhibition of work by Norwegian contemporary artist Fredrik Værslev produced over the last decade. The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the architectural and in the use of untraditional tools such as trolley wheels and defective cans of spray paint, Værslev explores different ways in which paintings can be perceived.

Zak Group, as part of their continuing collaboration with Astrup Fearnley Museet, worked with Fredrik Værslev on the exhibition’s campaign and accompanying catalogue. Drawing on the modernist references of some of the artworks, and the unusual techniques of painting Zak Group developed a visual identity that explores creative agency and creative imposition on the rational. This can be seen in the use of type and graphic gesture, colour and texture and the implication of layers. Alongside reproductions of the artist’s works the catalogue also contains texts by Peter J. Amdam, Therese Möllenhoff and Dieter Roelstraete amongst others. The catalogue comes in two editions, English and Norwegian, differentiated by colour across their covers.

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Nunchi by Bedow

Opinion by Richard Baird.

Nunchi is an Italian startup and the vision of Cedric Naudon, a self-confessed gastronome. This follows his ambitious project to create an entirely new creative neighbourhood of restaurants, fashion boutiques and design stores in Le Marais, Paris.

Nunchi intends to frame and connect all of Cedric Naudon’s gastronomic projects. The first of which is a reimagining of Edouard Nignon’s classic cookbook L’Heptameron des Gourmets, originally published in 1919 and now a rare collector’s item. This new edition brings the unique collection of recipes and stories to a contemporary audience by way of a unique collaboration with box, textile and paper makers, engravers and printers. This is accompanied by a second book, La Dive Cocagne, which gives the reader valuable insights into the creation of L’Heptameron des Gourmets.

Nunchi’s visual identity, designed by Swedish studio Bedow, establishes a graphic framework and continuity for all of the projects that will fall under the Nunchi brand. Both L’Heptameron des Gourmets and La Dive Cocagne serve as the first surfaces in which identity begins to reveal itself, the former being a rigorous exploration of design and artist craft and collaboration, a form of Gesamtkunstwerk, and the latter providing insight into this unique confluence of skills, also brought to life through short-form documentaries. Bedow were responsible for visual identity and the art direction and design of both books.

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Unfolded by Commission

Opinion by Richard Baird

Packaging design and brand communications by Commission for design and print festival Unfolded at The Gmund Paper Factory

Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue between creative individuals, providers of printing services, brand managers and experts from the business and agency scene. Unfolded also hosted lectures, keynote speakers and panels around brand strategy, materiality and sustainability. An exhibition, running in parallel to these events, showcased the latest developments within the industry.

The innovative dimension of the event, its desire to develop industry discourse, and the potential of design, material and print to synergise, is expressed in the delivery, presentation and form of the Unfolded invitation, created by London-based design studio Commission. This is initially marked by the impact of colour and type, volume and robustness, form and mechanism yet, and in contrast, is followed by the framing of a delicately micro-perforated and block foiled invitation.

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