Fluvia by Folch
Posted: March 23, 2018 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Folch, Designed in Barcelona, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Manufacturing Logos, Sans-serif Typography, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Fluvia by FolchOpinion by Richard Baird.
Fluvia is a range of adaptable lighting solutions from LED Simon that intends to offer a creative freedom in commercial and private lighting projects. Design, rather than an absolute utility, is an essential and unifying quality of the range with products developed to be attractive and convenient, easy to use and deploy within a space, and broken down and recycled.
To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia worked with Spanish graphic design studio Folch to develop a richer and more distinct graphic identity. This repositioned the brand’s communications away from technical details and superfluous elements to focus on product, to develop an identity for each, drawing out their distinctive character and core functionality.
This was done through three key components; new product photography, individual product brochures with a strong graphic and material quality, and the creation of a central online hub that will connect a series of satellite sites dedicated to each product and provide quick access to a granular level of insight for those that need it.
Center for the Study of Political Graphics by Blok
Posted: March 9, 2018 Filed under: Art and Design, Fonts in Use, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Canadian Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Fonts in Use: GT Walsheim, Fonts In Use: Simplon, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Center for the Study of Political Graphics by BlokOpinion by Richard Baird.
The Center for the Study of Political Graphics (CSPG) explores the enduring power and immediacy of the political poster in the fight against inequality, their capacity to acknowledge and bring to light the injustices and atrocities of the world, and through their archival, keep alive the stories, voices and controversies that they have come to represent.
CSPG worked with Canadian studio Blok to develop a graphic identity that would honour the role the centre serves as a chronicler and catalyst, reflect its position as a participant in the fight for human rights, leave space to frame and connect the graphic and bring to light the diversity of their political poster archive.
Colours May Vary by Build, United Kingdom
Posted: March 7, 2018 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Build, Foil Blocking, Gold Foil, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Silver Block Foil, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, Typography, Wordmark Design Comments Off on Colours May Vary by Build, United KingdomOpinion by Richard Baird.
Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.
