Åhléns by Happy FB
Posted: February 25, 2019 Filed under: Logo Reviews, Retail | Tags: Art Direction, Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Retail Logos, Still Life in Brand Identity Design, Swedish, Swedish Design, The Best Brand Identities of 2019, The Best Logo Designs of 2019, The Very Best of 2019, Typography, Wordmark Design Comments Off on Åhléns by Happy FBOpinion by Richard Baird
Åhléns began in 1899 as a small mail-order business. Aside from it being one of the oldest it has also grown to become one of the largest retail chains in Sweden. By carefully collating a variety of items across brands and price categories, the retailer maintains its relevance today, understanding and responding to the many ways in which its customers have changed over its long history. Happy FB, the Scandinavian design studio behind Åhléns new visual identity, puts it simply “to Åhléns’ urbane and socially conscious patrons, shopping and sustainability are not contradictions. Inspiration and trends do not equate to use and discard. Premium can be inexpensive and cheap doesn’t necessarily mean a drop in quality”. The retailer’s new visual identity expresses this by taking the well-established Åhléns wordmark and single red and builds this out into a range of changing graphic expressions, imbuing a variety of touchpoints, material and digital, with more character whilst retaining a recognisable immediacy through simplicity.
Kaiyo by Pentagram
Posted: February 18, 2019 Filed under: Art and Design, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Natasha Jen, Typography, Women of Design, Wordmark Design Comments Off on Kaiyo by PentagramOpinion by Richard Baird
Kaiyo, formerly Furnishare, is an online platform for the reselling and buying of used furniture, currently available in New York City and New Jersey, but with the intention to expand this internationally. Kaiyo picks up, inspects, cleans, photographs and uploads furniture to its online catalogue, easing the difficulties of selling secondhand online. It is part of a growing up-cycling movement, challenges the notion of seasonality promoted by large furniture retailers and was created in response to the approximately 8 million tons of furniture that ends up in American landfill each year. Eco-modernist, good design available to everyone, reuse and longevity are central to Kaiyo’s positioning. This was developed by Pentagram partner Natasha Jen and team, alongside naming and graphic identity which runs across website, brochure, van livery, tote bag and box tape.
The Architect’s Bookshop by Garbett
Posted: February 13, 2019 Filed under: Architecture and The Built Environment, Education, Fonts in Use, Publishing | Tags: Architecture Logos, Bookmark Design, Bookshop, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimalist Brand Identities, Smile In The Mind, The Best Brand Identities of 2019, The Best Business Cards of 2019, The Best Logo Designs of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The Architect’s Bookshop by GarbettOpinion by Richard Baird
The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. The space was conceptualised as being more than a bookshop but a place to take time out to browse, a chance to engage with the material and form of the books, and as a place for those interested in all things related to the built environment to meet and engage in informal conversation and design discourse.
Australian design studio Garbett worked with The Architect’s Bookshop to develop a visual identity that would capture the spirit of the space, the positioning ‘a place for architecture lovers’ and comfortable with and distinct from a material and graphic sophistication of architectural publishing, channelling the universal, enduring and immediate form language associated with architectural structure and book reading. This project covered, alongside logotype, tote bag, bookmark/business card, bookstands, signage, price stickers, gift cards and art direction.
