BPO


Northstar Film Alliance by Bond

Opinion by Richard Baird

Business card design with a fluorescent paper designed by Bond for the Northstar Film Alliance

North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.

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Have A Great Day Films by Hey, Spain

Opinion by Richard Baird.

Brand Identity and business cards for Have A Great Day Films by Hey

Have A Great Day Films is the production company of French filmmaker Jérôme de Gerlache. Jérôme is said to have a taste for professional risk-taking and a distinct way of making short films, advertisements and TV comedies. Barcelona based graphic design studio Hey recently worked with Have A Great Day Films to develop a brand identity that would reflect Jérôme’s personality, convey a message of positivity, was sensitive to past experience and influences, but also looked towards the future. The project went on to include custom typography, title formatting and business cards.

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Momento Film by Bedow, Sweden

Opinion by Richard Baird.

Branding and graphic design for Momento Film by Swedish graphic design studio Bedow

Momento Film is a Swedish independent production company working with national and international directors to create compelling and surprising documentaries and fiction films. The company looks to confront subjects from alternative angles with the intention of shifting perspectives. This intention is the basis of its new visual identity, created by Stockholm based graphic design studio Bedow, and conveyed through the three-dimensional qualities of a new logotype and its implementation across folded signage and print. The project also included business card, poster and folder design.

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