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Hackney Forest School by Spy

Opinion by Richard Baird

Visual identity and stickers designed by Spy for Hackney Forest School

Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. The scheme reaches out to schools and parents, offering programmes that cover all areas of the curriculum and aims to engage and develop a child’s understanding of sustainability.

London-based design studio Spy was commissioned to develop a visual identity for Forest School with the intention of increasing awareness and uptake. Following hands-on experience running activities on Hackney Marshes and having conversations with children, families and teachers the studio developed an eye-catching design direction of bold colour and shape. This is codified with a ring-bound brand guidelines document and runs across and connects club cards, posters, postcards and business cards, work packs, apparel, bags, stamps, cards and badges.

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Tea & Glory by Socio Design

Opinion by Richard Baird.

Visual identity, logo, packaging and signage by Socio Design for loose-leaf tea experts Tea and Glory

Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.

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Innsbruck International, Biennial of the Arts by Studio Mut

Opinion by Richard Baird.

Logo, visual identity, posters, programmes and website designed by Studio Mut for Innsbruck International, Biennial of the Arts

Innsbruck International, Biennial of the Arts is a 16-day event set over 10 locations presenting the work of over 20 international artists who are invited to make use of Innsbruck’s historical and contemporary venues. Together, these works reach across the wide spectrum of the visual arts; from painting and sculpture, film and sound to performances and installations. Although events of this kind are, by their very nature, politically charged; the worldviews of a few artists presented to an international audience, the 2018 event brought this right to the forefront under the theme of “Agents Of Social Change”. Capturing the spirit of this Italians Studio Mut developed a graphic identity for the 2018 Biennial that included posters, advertising, programmes, brochures and website. This is marked by a visual language of both the personable and mechanical, motion and pause, yet, united by an immediacy and urgency.

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