Tangent GC Organic Soap by Carl Nas Associates
Posted: Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Carl Nas Associates, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Skincare, Tangent GC, The Best Packaging of 2020, The Very Best of 2020, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Organic Soap by Carl Nas AssociatesText by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.
Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.
Ediya Beanist by Studio fnt
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Coffee Logos and Packaging Design, Coffee Shop Branding, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Studio fnt, Form Language, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logos, The Best Brand Identities of 2020, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Best Packaging of 2020, The Very Best of 2020, The Very Best of BP&O Comments Off on Ediya Beanist by Studio fntText by Richard Baird
EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019. With such a strong foothold in the market, and with the rise of at-home and ready-to-drink variations of large coffee store brands internationally, EDIYA sought to develop this within the national market, recognising that, with the current income levels in Korea, there was space to expand into the home-brewed coffee market.
Through the day-to-day operation of its stores which afford it a real-time understanding of market shifts and changes in consumption and demand, EDIYA has developed deep regional insights. This is paired with a full end-to-end production capability, from raw material sourcing to processing, to roasting to product develop in its own coffee lab. Drawing on this experience EDIYA created BEANIST, a new home brewing brand. And worked with Studio fnt to create branding and packaging. The studio sought to maintain EDIYA’s brand equity, drawing on aspects of the company’s coffee shop store signage, and give this new brand a clear presence within the competitive instant coffee market through a striking intersection of form, colour and communication.
Hanji by Studio fnt
Posted: Filed under: Art and Design, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Studio fnt, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logotypes, New Logo, Sans-serif Typography, The Best Brand Identities of 2020, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography, Visual Identity Design Blog, Wordmark Design Comments Off on Hanji by Studio fntText by Richard Baird.
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. And further, to promote the paper’s potential and excellence internationally. Hanji began as a basic paper, a material to contain writings and paintings, often finished with a final seal. This is where Studio fnt found their inspiration, recognising a commonality between these seals and the logos used today, both as gestures of “existence and intent”, as the studio neatly put it. That more than one seal belonged to a single individual, cast with unique meanings, provided them with the foundation for a visual identity system. Hanji thus became a person, with a series of imagined seals to unify the brand and tell its story.
