Opinion by Richard Baird
AIR Studios was founded in 1965 by Beatles producer Sir George Martin. It is located in London’s Lyndhurst Hall, a former church with one of the largest recording rooms in the world and a live space capable of holding a full symphony orchestra. Since its opening, it has hosted a plethora of world-class talent. These have included Sir Paul McCartney, Adele, The Rolling Stones, Elton John and Lou Reed, amongst many many others. It has also been the studio in which Oscar-winning scores such as Atonement and Grand Budapest Hotel have been recorded. London-based design studio Spin were commissioned to develop a new graphic identity for the studio that would pay homage to its rich heritage, bring to the fore the talent it attracts and Air’s future ambitions. This culminated in the creation of a dynamic symbol of orbital paths and undulating waves, a modern colour palette of neutrals and bright colour, black and white photography and the use of motion on screen
LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival.
The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols solely based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue offers readers a sample of Letters As Symbols and tells its story through selected logos and archival documents. Remaining copies can be bought here or here.