Hidden Characters by RE, Australia
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Orange, Corporate Identity Design, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re:, Designed in Sydney, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Sectra, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, PR Logos, Public Relations Logos, Smile In The Mind, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on Hidden Characters by RE, AustraliaOpinion by Richard Baird.
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.
With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.
Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.
DOIY by Folch, Spain
Posted: Filed under: Art and Design, Logo Reviews, Packaging Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Folch, Designed in Barcelona, Fonts in Use: Maax, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Paper Craft, Retail Logos, Sans-serif Logotypes, Spanish Design, Structural Package Design, The Best Brand Identities of 2016, Toy Packaging, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on DOIY by Folch, SpainOpinion by Richard Baird.
DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.
With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.
Helsinki City Museum by Werklig, Finland
Posted: Filed under: Graphic Design Reviews, Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Trends: Clever Logos, Logo Opinion, Museum Logos, Poster Design, Stationery Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, The Very Best of BP&O, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Helsinki City Museum by Werklig, FinlandOpinion by Richard Baird.
Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.
To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.
