Guggenheim Helsinki NOW by Kokoro & Moi, Finland

Opinion by Richard Baird.

Guggenheim Helsinki NOW designed by Kokoro & Moi

NOW was a free exhibition presented by The Solomon R. Guggenheim Foundation that took place throughout May at Taidehalli in Helsinki. The exhibition unveiled the six shortlisted proposals for a Guggenheim museum in the capital, visualised, analysed and interpreted data drawn from the 1,715 projects submitted, and was also a chance to view the fifteen designs that received an honourable mention.

The exhibition was extended to include workshops, events and talks to engage with a variety of age groups. These were bound by a bold and bright visual identity treatment created by Finnish graphic design studio Kokoro & Moi and utilised across flyers, signage, exhibition guides and advertising.

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