Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality. Heyday’s visual identity and packaging design, developed by New York and San Francisco-based Collins in collaboration with Target Creative, is deceptively simple, it is loaded with a bunch of neat ideas that recognise, not just how product is presented and its value and functionalities communicated in store, but also how these products migrate and seek attention online. This can be seen in the approach to product, packaging and lifestyle photography.
Opinion by Richard Baird.
Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.
Opinion by Richard Baird.
Grupa is an award-winning design studio and manufacturer of handmade furniture and lighting products for home, office and hospitality spaces. Building on over a decade worth of experience Grupa branched out into own brand products in 2012.
From drawing board to design and development, production, packaging and distribution, the company has developed a total design philosophy and a product range that brings together and expresses everything that inspires the team at Grupa. Their products are distinguished by an innovative and concise material and form language, a clear functionality and a flexibility of situation and movement. Baluna, a free-standing or wall and ceiling-mounted light captures this spirit. Its silent dimmer, blown glass opal diffuser and LED bulb deliver a consistent level of light dispersion while a telescopic bar and 360-degree rotational axis offer swift and broad adjustments.
To promote Baluna Grupa worked with graphic design studio Bunch to develop a communications pack and packaging. This takes the distinctive interplay of light and shadow, form and surface, flexibility and utility that characterises the light and develops a distinctive graphic and material expression.