BP&O Collections — Tote Bags28 November,2017
Selected by Richard Baird.
A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.
This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.
It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.
Sumer And The Modern Paradigm by Clase bcn, Spain
Little Wolf by Perky Bros, United States
Den Norske Filmskolen by Neue, Norway
University of the Arts Helsinki by Bond, Finland
Traveller Espresso Bar by TCYK, Australia
Maldini Studios by Jens Nilsson, Sweden
Deptford X by IYA Studio, United Kingdom
Highlights by Studio fnt, South Korea
Frameline 41 by Mucho, United States
Galerija Kranjčar by Bunch, Croatia
Linden Staub by Bibliothèque, United Kingdom
InsideSource by Mucho, United States
Frameline by Mucho, United States
Altaskifer by Neue, Norway
Tenderloin Museum by Mucho, United States
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