BP&O Collections — Tote Bags28 November,2017
Selected by Richard Baird.
A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.
This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.
It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.
NAU by Toko
Broadgate by dn&co
Fluvia by Folch
Sydney Design Festival by Re
Colours May Vary by Build
Centre for the Study of Political Graphics by Blok
Sumer And The Modern Paradigm by Clase bcn
Little Wolf by Perky Bros
Den Norske Filmskolen by Neue
University of the Arts Helsinki by Bond
Traveller Espresso Bar by TCYK
Maldini Studios by Jens Nilsson
Deptford X by IYA Studio
Highlights by Studio fnt
Frameline 41 by Mucho