BPO


BP&O Collections — Tote Bags

Selected by Richard Baird.

Creative Tote Bag Design – BP&O Collections

A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.

This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.

It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.

 

NAU by Toko

 

Tote Bag Design – NAU by Toko

 

Broadgate by dn&co

 

Tote Bag Design – Broadgate by dn&co

 

Fluvia by Folch

 

Tote Bag Design – Fluvia by Folch, Spain

 

Sydney Design Festival by Re

 

Tote Bag Design – Sydney Design Festival by Re

 

Colours May Vary by Build

 

Tote Bag Design – Colours May Vary by Build, United Kingdom

 

Centre for the Study of Political Graphics by Blok

 

Tote Bag Design – Centre for the Study of Political Graphics by Blok, Canada

 

Sumer And The Modern Paradigm by Clase bcn

 

Tote Bag Design – Sumer And The Modern Paradigm by Clase bcn, Spain

 

Little Wolf by Perky Bros

 

Tote Bag Design – Little Wolf by Perky Bros, United States

 

Den Norske Filmskolen by Neue

 

Tote Bag Design – Den Norske Filmskolen by Neue, Norway

 

University of the Arts Helsinki by Bond

 

Tote Bag Design – University of the Arts Helsinki by Bond, Finland

 

Traveller Espresso Bar by TCYK

 

Tote Bag Design – Traveller Espresso Bar by TCYK, Australia

 

Maldini Studios by Jens Nilsson

 

Tote Bag Design – Maldini Studios by Jens Nilsson, Sweden

 

Deptford X by IYA Studio

 

Tote Bag Design – Deptford X by IYA Studio, United Kingdom

 

Highlights by Studio fnt

 

Tote Bag Design – Highlights by Studio fnt, South Korea

 

Frameline 41 by Mucho

 

Tote Bag Design – Frameline 41 by Mucho, United States

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