BP&O Collections — Tote Bags28 November,2017
Selected by Richard Baird.
A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.
This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.
It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.
Little Wolf by Perky Bros, United States
Den Norske Filmskolen by Neue, Norway
University of the Arts Helsinki by Bond, Finland
Traveller Espresso Bar by TCYK, Australia
Maldini Studios by Jens Nilsson, Sweden
Deptford X by IYA Studio, United Kingdom
Highlights by Studio fnt, South Korea
Frameline 41 by Mucho, United States
Galerija Kranjčar by Bunch, Croatia
Linden Staub by Bibliothèque, United Kingdom
InsideSource by Mucho, United States
Frameline by Mucho, United States
Altaskifer by Neue, Norway
Tenderloin Museum by Mucho, United States
Record Mania by Bedow, Sweden
Swedish Handicraft Societies’ Association by Snask, Sweden
Huckle & Goose by Cast Iron, United Kingdom
Here East by dn&co. United Kingdom
Sim Smith Gallery by Spin, United Kingdom
Tamarindo by La Tortillería, Mexico
The Dayrooms by Two Times Elliott, United Kingdom
MOAA Architects by Inhouse, New Zealand
BIFAN 2016 by Studio fnt, South Korea
Old Spike by Commission, United Kingdom
Trika by Bunch, United Kingdom
Collected Coffee by Fivethousand Fingers, Canada
A-TO-B by Stockholm Design Lab, Sweden
KMP by Studio8585, Denmark
Flamingo by Bibliothèque, United Kingdom
Loupedeck by Bond, Finland
This post was published as a quick way to browse through BP&O’s content and gain access to older but equally interesting projects through different themes, and expands upon previous posts under the category BP&O Collections. If you liked this check out – Swing Tags, Books & Magazines, & Brand Books & Digital Guidelines, or subscribe to this series here.