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Nth Fitzroy by Studio Hi Ho, Australia

Opinion by Richard Baird

Nth Fitzroy is a residential property development project from Milieu located in the heart of the inner north of Melbourne. It features 26 uniquely breathable apartments within an innovative architectural structure with an exterior skin of single and double story shutters.

In response to seasonal environmental conditions, the changing light of the day, and the minute by minute activities of its occupants, the intrinsic nature of these shutters within exterior structure give the impression of a living building and a daily rhythm.

Inside, apartments are highly functional but also warm and welcoming, encouraging interaction and engagement. Smart storage space sits alongside moments of simple aesthetic pleasures that include natural material details and tactile high quality finishes. Working with Loose Leaf, Milieu helps to bring nature right into private and shared spaces of Nth Fitzroy’s spaces, to compliment its architectural concept, through a variety of indoor plants.

To help bring to light the unique qualities of the property and its apartments Studio Hi Ho developed a strategy and promotional activity with two distinct components, united by the concept of Breathable Apartments. The first, titled Plants, is a mix of document, website and event run by Plant Hunter, which is dedicated to indoor plants. The second, AM/PM, is a document that explores the life of the building and its surroundings through a cycle of 12 hours. Although this project was completed in 2016, this is the first time it has been published in its entirety online.

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Dr Jart+ by Pentagram, United States

Opinion by Richard Baird.

Packaging and graphic identity by Pentagram partner Paula Scher for specialist skincare brand Dr Jart+

Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.

The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.

The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.

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