Opinion by Richard Baird.
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.
The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.
The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.
Selected by Richard Baird.
A continually updated gallery that takes a look at the visual, material and structural language of the wine industry, populated by projects reviewed and published on BP&O. This post features work by Inhouse, Mucho and Frost, and covers small and large wineries and their labels, wine events, wine bars and shops. These take a variety of approaches, from the illustrative to the typographic, the abstract to the literal, and between them play with a sense of provenance and terrior, winery legacy and individual family histories. Stylistically and conceptually, these move between the modern and singular in concept, to those that utilise traditional motifs and enduring finishes. Be sure to click the images to read more about the project and the intentions of each design.