BPO


Deptford X by IYA Studio, United Kingdom

Opinion by Richard Baird

Logo and branded t-shirts designed by IYA Studio for arts festival Deptford X

Deptford X is an arts festival that takes place over ten days across a number of public sites and spaces throughout the district of Deptford, south-east London, with the intention of engaging audiences in active and unexpected ways. This year’s festival, the 18th, builds on a new curatorial approach which was first trialled in 2016. To coincide with and mark this change, the festival worked with IYA Studio to develop a new visual identity. This included a flexible logo and system of arrows and x’s that link programmes, posters, supergraphics, t-shirts and tote bags, and express the dual nature of the festival and some of the character of the area.

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Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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BP&O Collections — Swing Tags

Selected by Richard Baird.

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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