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Tangent GC Soap by Carl Nas Associates, United Kingdom

Opinion by Richard Baird.

Packaging by London-based Carl Nas Associates for Tangent GC's latest range of organic soaps

Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of information clarity through the rejection of superfluous visual language or superficial graphic detail, and divided content only by the typesetting of Akkurat Mono.

Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric.

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The Glamoury by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gold block foiled business cards by Canadian studio Glasfurd & Walker for Vancouver-based luxury make-up and styling salon The Glamoury.

The Glamoury is a Vancouver-based luxury make-up and styling salon where the classical and timeless meets the modern. The salon takes a personal approach, creating tailored looks that express the personality of its clients. It has a distinctive interior of period shapes, sufaces and detailing, flat colour and illustrative borders, and a brand identity, designed by Glasfurd & Walker, to match. This runs across menus, stationery, business cards and packaging, and features custom typography.

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M11 studio by Inhouse, New Zealand

Opinion by Richard Baird.

Brand identity for Auckland-based luxe salon M11 designed by Inhouse, New Zealand

M11 studio is a luxe salon, located in the heart of the fashion, shopping and entertainment district of Newmarket, Auckland, that references the refinery of a Tom Ford fashion boutique. It has a well-proportioned, spacious, linear and light filled interior of large mirrors, strip and spot lighting, white and black walls, gold fixtures, concrete surfaces and robust furniture developed by architects Young + Richards and designer Lauren Hare.

This mix of contemporary space and luxe service is expressed through the structure, colour and materiality of the salon’s brand identity, created by graphic design studio Inhouse, in the form and construction of the logo, the finish of printed collateral, the application of window graphics and the material of exterior signage.

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