BPO


Biggans Böcklingpastej by Bedow, Sweden

Opinion by Richard Baird.

Package design and POS for Biggans Böcklingpastej by Bedow, Sweden

Böcklingpastej is a smoked herring fish paste from Biggans, a small family owned company creating products for the Swedish market since 1952. The company recently worked with Stockholm-based graphic design studio Bedow, who had previously helped them with the packaging for their range of sauces, to develop product packaging and POS for Böcklingpastej. This replaces a heavily branded logo-centric design with one of a more distinctive and crafted character.

Continue reading this article


Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

Continue reading this article


Coffee & Co. by Bond, Finland

Opinion by Richard Baird.

Logo and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.

Continue reading this article