BPO


Erik Penser Bank by Bedow, Sweden

Opinion by Richard Baird.

Animated logo for Sweden's leading private banking firm Erik Penser Bank designed by Bedow, Stockholm

Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business.

Professionalism, experience and an individualised service practice are expressed by the bank’s new brand identity, created by Stockholm-based graphic design studio Bedow, through the personable and less corporate qualities of a monogram, which informs some distinctive pictograms, custom typeface, an earthy colour palette and some good quality papers, boards and print finishes. These are implemented across business cards, folders, forms and print communication.

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Solrug by Bielke & Yang, Norway

Opinion by Richard Baird.

Package design for Solrug by Bielke & Yang, Norway, featuring illustration by Rami Niemi, Finland

Solrug is a high-quality, ready-cut, Finnish sourdough rye bread created for the Norwegian market by Magnus Högnäs, a Finnish expat living in Norway, and in response to the county’s poor wholemeal choice. The bread is dense with a strong flavour, low in sugar and salt but high in fibre and protein, and produced by Finnish bakery Leipomo Rosten Oy using only natural ingredients. Solrug’s packaging, designed by Oslo based graphic design studio Bielke & Yang, draws on and plays up to the bread and brand’s Finnish origins, through a bright panel of Finnish stereotypes, drawn by Finnish illustrator Rami Niemi.

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Biggans Böcklingpastej by Bedow, Sweden

Opinion by Richard Baird.

Package design and POS for Biggans Böcklingpastej by Bedow, Sweden

Böcklingpastej is a smoked herring fish paste from Biggans, a small family owned company creating products for the Swedish market since 1952. The company recently worked with Stockholm-based graphic design studio Bedow, who had previously helped them with the packaging for their range of sauces, to develop product packaging and POS for Böcklingpastej. This replaces a heavily branded logo-centric design with one of a more distinctive and crafted character.

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Ragnar Hartvig by Commando Group, Norway

Opinion by Richard Baird.

Brand identity and print for Norwegian photographer Ragnar Hartvig by Commando Group, Oslo

Ragnar Hartvig is a renowned Norwegian photographer with over 20 years experience and a strong network of collaborators. Clients have included leading furniture manufacturers, magazines and books, as well as interior and product designers. Ragnar Hartvig worked with Oslo based graphic design studio Commando Group to develop a new brand identity that would convey some of his personality, skillset and experience and link a variety of assets. These included flyers, business cards, stationery and website.

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