The Best of BP&O — Packaging of 2015

Curated by Richard Baird.

The Best Package Designs of 2015

2015’s package design highlights included O/O Brewing by Lundgren+Lindqvist, Round’s work for Loving Earth and Robot Food’s collaborations with Costèllo + Hellerstein and Naughty But Rice. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual projects published on the site during 2015 for another opportunity to be seen and shared. These balance a strong and appropriate concept with a compelling aesthetic that plays with image, colour, texture, layout, form, type and print finish.


Room Essentials by Collins, United States


Logo, photography and packaging by Collins for Target's modernistic home furnishings range Room Essentials

Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.

While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity and packaging system.

See more of this project here


Springs’ Smokery by Distil, United Kingdom


Package design for premium smoked salmon producer Springs' Smokery by graphic design studio Distil

Springs’ Smokery has been producing high quality smoked salmon for three generations from its location in South Downs, UK, using Sussex oak and a traditional dry-salting process which has remained unchanged for 50 years. Springs’ worked with graphic design studio Distil to develop a new visual identity and package design. Distil’s treatment is an exercise in aesthetic impact derived from colour and form contrast, and a conceptual and communicative simplicity that makes a connection with the traditional craft and process of smoking salmon but also draws on the themes of heritage and the sea.

See more of this project here


Second Hand Orchestra by Bedow, Sweden


Record sleeves for Second Hand Orchestra by Stockholm based graphic design studio Bedow

Second Hand Orchestra is a collection of tracks recorded for a documentary that was unfortunately and abruptly cancelled. Rather than let the work fall by the wayside, band leader Karl-Jonas Winqvist has released these as a limited edition album of 300 LPs. These feature a visual identity and packaging design of custom typography, individually numbered and block foiled sleeves, and screen printed t-shirts created by Stockholm based graphic design studio Bedow and bound by the concept of repurposing.

See more of this project here


Vocation Brewery by Robot Food, United Kingdom


Illustrated package design by Robot Food for British craft beer microbrewery Vocation.

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and an identity, package design treatment and naming convention, developed by Leeds based graphic design studio Robot Food, that draws on their tropical, fruity, floral and hoppy characteristics, and the brewery’s fearless, daring and renegade attitude. The project also went on to include a limited edition Chocolate Stout for Christmas with a more festive twist.

Read more of this article here


The Bone Line by Inhouse, New Zealand


New wine labels with fossil photography and Dala Moa character detail by Inhouse for winery The Bone Line

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs.

Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction and the detailed texture of fossil photography, and a black, white and copper colour palette.

Read more of this article here


Honourable Mention: Soap Co. by Paul Belford, United Kingdom


Logo and package design by UK based graphic design studio Paul Balford Ltd. for luxury hand made soap business the Soap Co.

Soap Co. is a UK based social enterprise, luxury soap manufacturer and brand that provides employment to people who are blind, disabled or disadvantaged. These individuals make up 70% of their team. All profits go back into the business to create and fund further job opportunities.

In 2015 Soap Co. launched a range of luxury handmade soaps, hand washes and hand lotions, available as Black Poppy & Wild Fig, Citrus, and White Tea varieties, that feature a new brand identity and packaging design treatment by London based Paul Belford Ltd. The launch of this range, and its new design, coincides with a move from the local to the national market.

Read more of this article here


From last year:

Package Design – Kyrö Distillery Company  Package Design - Ninjaplast  Package Design - Aspall

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.