BPO


BP&O Collections — Tote Bags

Selected by Richard Baird.

Creative Tote Bag Design – BP&O Collections

A continually updated collection of tote bags designed as part of a broader graphic identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, orientation, layout and contrast can make a standard format distinctive and memorable, contribute to an effective graphic identity and catch the eye from a distance. These can function as an expression of belonging, work as low-cost advertising, appeal to our aesthetic sensitivities or, through frequency and proximity, signal a current event.

This post moves between a simple use of logos to those employing patterns and slogans, and covers work for festivals, museums, galleries and universities. Featured studios include Neue, Bunch and Spin. Click through to get a sense of how these fit alongside a variety of other assets and within the context of concept and the communicative intentions that underpin their design.

It is worth noting that the tote bag is often a useful canvas in which to communicate how a graphic identity system might work out in the world, an example of how a dynamic logo adapts to different contexts, or is supported by secondary graphics, copywriting and custom typefaces. Some only make it into production. Here, BP&O mixes the two as a way to inspire, to offer a post of stylistic pleasure and in-use examples. Check out plenty more at BP&O – Collections or subscribe to the series here.

 

Vessel Floats by Order

 

Branded tote bags by Order for flotation and deprivation therapy spa Vessel Floats

 

Avo Consulting by Bleed

 

Tote Bag Design – Avo Consulting by Bleed

 

The Architect’s Bookshop by Garbett

 

Tote Bag Design – The Architect's Bookshop by Garbett

 

NAU by Toko

 

Tote Bag Design – NAU by Toko

 

Assembly by Ragged Edge

 

Tote Bag Design – Assembly by Ragged Edge

 

CareerTrackers Awards by Garbett

 

Tote Bag Design – CareerTrackers Awards by Garbett

 

Broadgate by dn&co

 

Tote Bag Design – Broadgate by dn&co

 

Fluvia by Folch

 

Tote Bag Design – Fluvia by Folch, Spain

 

Sydney Design Festival by Re

 

Tote Bag Design – Sydney Design Festival by Re

 

Korea International Art Fair 2018 by Studio fnt

 

Tote Bag Design – Korea International Art Fair 2018 by Studio fnt

 

Colours May Vary by Build

 

Tote Bag Design – Colours May Vary by Build, United Kingdom

 

Centre for the Study of Political Graphics by Blok

 

Tote Bag Design – Centre for the Study of Political Graphics by Blok, Canada

 

Sumer And The Modern Paradigm by Clase bcn

 

Tote Bag Design – Sumer And The Modern Paradigm by Clase bcn, Spain

 

Little Wolf by Perky Bros

 

Tote Bag Design – Little Wolf by Perky Bros, United States

 

Den Norske Filmskolen by Neue

 

Tote Bag Design – Den Norske Filmskolen by Neue, Norway

 

University of the Arts Helsinki by Bond

 

Tote Bag Design – University of the Arts Helsinki by Bond, Finland

 

Traveller Espresso Bar by TCYK

 

Tote Bag Design – Traveller Espresso Bar by TCYK, Australia

 

Maldini Studios by Jens Nilsson

 

Tote Bag Design – Maldini Studios by Jens Nilsson, Sweden

 

Deptford X by IYA Studio

 

Tote Bag Design – Deptford X by IYA Studio, United Kingdom

 

Highlights by Studio fnt

 

Tote Bag Design – Highlights by Studio fnt, South Korea

 

Frameline 41 by Mucho

 

Tote Bag Design – Frameline 41 by Mucho, United States


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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