BP&O Collections — Form Language

Opinion by Richard Baird Posted 27 July 2018

A continually updated collection of graphic identity design work with strong focus on form language, reviewed and published on BP&O. This post features work by Clase bcn, Lundgren+Lindqvist and Toko and includes campaign identities, packaging, simple and broad brand identity systems.

Projects within this collection typically explore form, graphically and/or materially to convey ideas, imply a value or value set, imply that there is a story to be uncovered or seek to bring to light the iconic nature of small detail of a product through scale and proportion. These move between subtle allusion and the communicatively immediate, although there is also a decorative and eye-catching intention to these as well. Common techniques include repetition, the scaling up of the small, and the making the most of an associative potential.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

Inside Lottozero by Studio Mut