Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience—under his previous agency And—with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s brand identity—an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight forming a logo—has a...
Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama....
Level Improvements is a small-scale builder that possesses, in the words of Hi Ho – the studio responsible for their new identity – a characteristic often lacking in others in their field — a high level of craft and attention to detail. To reflect these values, Hi Ho developed a ‘easily managed and straight talking’ visual identity solution that leverages the...
Minke is a Spanish print production studio that favours ‘analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes. Their visual identity, developed by multidisciplinary design studio Atipo, reflects these services, processes and philosophy through a union of traditional and contemporary detail that exists across type, colour, material texture, print finish, pattern and die cut...
Massproductions is a Stockholm-based furniture company – established in 2009 by designers Chris Martin and Magnus Elebäck – that develops ”high quality, tactile furniture in a modernist spirit’. The firm’s visual identity, developed by creative branding and communication agency Britton Britton, neatly mixes a structural, typographical authority with craft textures and confidently appropriates an upholstered colour palette of the past....
K2LD is a small Melbourne-based architecture and interior design firm with a project history that includes individual private homes, community precincts, multi-unit developments and large-scale commercial projects. The firm’s identity, an abstract, structural and modular amalgamation of initials (check the ideation animation here), uncoated materials and a monochromatic colour palette – developed by brand and communication studio Hi Ho – unapologetically embraces the established and reductionist cues of the industry....
NB Flowers is a florist – founded by Neil Birks and located at London’s New Covent Garden Market – that specialises in corporate and private events, delivering value through a combination of ‘beautiful flowers, creativity, and a personable service’. Multi-disciplinary design agency Karoshi were commissioned to ‘rebrand and reposition NB Flowers as one of London’s leading luxury event florists and capture the essence of the...
The Tokenhouse is a gastropub – run by hospitality brand Fuller’s – located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity...
Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern...
O Architecture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid circle with a disruption that creates a triangle reminiscent of an A’ – created by design agency Heydays – , unites the broad remit of the studio under a simple symbol with a revolving, holistic quality that...
According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal...
Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of...