BPO


Rare Harvest by Marx Design

Opinion by Richard Baird.

New packaging by Marx Design for Rare Havest, a limited edition Mānuka honey from The True Honey Company

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of the product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who played with a material and structural language to express the rarity and value of such a product.

Marx Design returned to the project in 2019 to develop packaging for Rare Harvest, a limited edition mānuka honey from TTHC certified at an unprecedented 1,700+ MGO (31+UMF), the highest ever recorded. Marx Design, working in collaboration with Think Packaging, further the material language of value and rarity that characterised the first range, and fold in the theme of Mānuka blossoms.

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Aurlands by Heydays

Opinion by Richard Baird

Logo design, branding and packaging designed by Heydays for Norwegian shoemaker Aurlands

Aurlands is the oldest running workshop for handcrafted shoes in Norway. It was founded in 1907 by shoemaker Nils G. Tveranger who, following time in America training as a shoemaker, went on to create the world’s first Penny Loafer in 1926. This, subsequently, became an enduring unisex fashion icon across Europe and America.

Aurlands continues to build on this legacy, crafting high-quality and sustainable shoes, and maintaining classics, alongside The Penny Loafer, such as the Norwegian welt and Norwegian split toe, names that refer to the way leather meets in their construction. Although distinct, each shoe shares the same attention to detail, the craft of their build and care given to both functionality and longevity.

The Aurlands brand is an enduring story of a Norwegian influence on the international shoemaking community. This story continues in their rebranding, created by Scandinavian design studio Heydays. This sees the introduction of a new wordmark and container, a bespoke typeface–Aurlands Display designed by Ellmer Stefan, lifestyle photography from Lasse Fløde, package design and soon to launch website.

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NOR Specialties by Re-public

Opinion by Richard Baird

Logo, branding and packaging designed by Danish studio Re-public for coffee and cocoa specialists NOR

NOR Specialities supports the development of plantation farmers and helps sustain local communities across Colombia, Guatemala, Nicaragua and Bolivia by way of its range of chocolate, cocoa nibs, roasted coffee beans and cold brew coffee products. NOR trades directly with family farms and producers of its raw ingredients, working with them to develop transparent and sustainable practices.

Danish design studio Re-public worked with NOR to launch the brand into the highly competitive Western market, delivering creative direction and visual identity. This included packaging for coffee beans, chocolate bars and cold brew coffee cans. These are linked by a visual language based around the typographic simplicity, communicative immediacy and character of Agipo and its typesetting, paired with a material language drawn from the vessels and sacks of export.

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