Creative Packaging
Equipped for Life
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the...
HotDog by SMLXL
From the moment I turned the sound up (as per instructions) on the ‘about’ page of the HotDog website, safe to say I was obsessed with this brand and its branding. It’s laugh out loud hilarious – I truly loled, as did the person I was sharing a room with, and as I’m sure anyone within eye- or ear-shot would...
Storrd by Among Equals
London is awash with convenience stores – from the acrid yellow signage of Nisa to the misleadingly named ubiquity of Costcutter to the countless independents named things like Ben’s, despite the fact they have nothing to do with anybody called Ben. Such shops – reliably there at most times of day, reliably overpriced (hence the convenience I suppose, like an...
Eat Dirt by Cachete Jack and Marta Veludo Studio
The best branding and packaging projects – or at least the ones that most excite this slightly jaded old design hack – are those that not only take a category and do something genuinely innovative within it, but the ones that rethink structure as much as style. The identity for Eat Dirt does all that and more, and so safe...
Bugg by Seachange
Bugg is a New Zealand-based gardening brand founded earlier this year as the sibling of garden tools and accessories retailer Gubba. It bills itself as “premium products for people who live in the garden,” but its charming brand design definitely goes harder on the latter half of that clause than the former. Not that it looks cheap by any means...
Cob by Saint Urbain
If there’s something we’ve come to rely on Saint Urbain totally nailing, it’s a wordmark. Even the most cursory glance across their recent projects affirms the agency’s knack for a grabby, smart, playful yet sublimely appropriate approach to brand type, and this new project is no exception. The work in question is for Cob Foods, for which Saint Urbain (Buena...
Fhirst by Mother Design
We’ve arrived at a point where the idea of ‘y2k’ as an aesthetic has stretched beyond ‘trend’ or ‘cycle’ and morphed into an entity almost entirely devoid of the temporal placemarker its name suggests. Having been repeated ad nauseum, ‘y2k’ is no longer about a visual/cultural moment and/or collection of moments around 25 years back. Instead, it’s become a Burroughs...
PURLOM’s ¡A LA MESA! by Onmi Design
I’m reluctant to bring up the pandemic again, four years later. But I can’t help think back to that period when seeing images related to gatherings, which are employed to great effect in Onmi Design’s work for PURLOM, a family business with more than 40 years of experience producing and distributing a wide variety of meats. This kind of imagery...
Chilli Bomba by New Genre
Based in what’s been optimistically named London’s ‘Design District’, New Genre is a pretty youthful studio that’s racked up an impressively broad range of projects and clients in its short life. Just shy of two years old, the studio has thus far worked across fintech, a non-profit art organisation, a pub, a beauty brand, and a campaign for Jamie Oliver...
Black Bee Honey by OMSE
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list....
Phil’s Finest by Gander
It’s a moot point now that the last few years have seen an explosion in all things vegan and ‘plant-based’ (a term arguably used lightly, when you consider the ingredients in many no-meat, no-dairy, no-animal product alternatives). There’s vegan cheese that actually tastes nice, there’s mushroom and hemp ‘magic mince’, even vegan tuna. I’m writing this while eating a vegan...
Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...