Wype by Among Equals
London-based creative agency Among Equals recently worked with ‘below-the-waist wellness company’ Wype on its brand identity and art direction, aiming to help the company build a new brand that would set it up for its next phase of growth. Wype is a gel that was designed to ‘turn any toilet paper into an eco-friendly wet wipe, all at the squeeze...
FitzJohn’s by DutchScot
When my partner and I first moved to London in 2014, surviving on scarcely more than minimum wage, it obviously seemed like a sensible idea to rent in Hampstead. We’d heard of the Heath, and were familiar with the Northern Line. The flat, apparently once a Sex Pistols’ squat, was tiny and hadn’t improved much since the 70s. Back then...
Norwich Castle by The Click
The competitive landscape for experiences has been significantly catalysed post-pandemic. Perhaps the sensory deprivation of stay-at-home orders created an intense need to make up for lost time, indulge in all manner of out-of-home activities and platform them. Times have changed. Old needs to feel new and fight on equal footing with what appears to be an endless stream of pop-up...
Whale Tales by Interbrand
Every year an impressive 40,000 humpback whales travel along the Sydney coastline. This annual migration pattern is one of the many awe-inspiring natural spectacles that make the city so unique. It is fitting then, that the New Sydney Waterfront Company chose to revitalise Sydney’s Western Harbour Precinct with an installation of thirty whale tail sculptures, telling thirty individual stories, or...
Nordoff & Robbins by Pentagram
For decades, Pentagram has been one of the most famous and renowned design consultancies in the world; but when it comes to the charity sphere, music therapy organisation Nordoff & Robbins is far less starry – it’s not, say an Oxfam, or an RSPCA, or Médecins Sans Frontières. Arguably that’s all the more reason for it to bring in the...
Time by For The People
‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is...
Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...
Tugg by Kurppa Hosk
The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the...
Mode by Gretel
How to make a data business approachable yet hold gravitas? Can it be engaging yet authoritative, sage yet cool? These are the implicit tensions NY-based Gretel has grappled with in its branding of Mode, a data intelligence and technology business seeking to widen its appeal. Gretel has established a brand identity which is triumphant and clean. It balances the contradictions that so...
Eurostar by Design Studio
Train related rebrands are often some of the most divisive when it comes to the design community Twittering classes. That’s perhaps unsurprising when you consider the ubiquity of Standards Manual books on design studio coffee tables – and the fact that they’re among the rare graphics projects that get broadsheet attention (for better or worse, as the swathes of National...
Urban Climb by Base Design
‘The weaker the brand character, the greater the need for distinctive visuals’. Said someone, at some stage. And of course, the principle works in reverse. It’s an important point: if the core is strong, the exterior can – and often should – be more malleable, softer, less obviously an exercise in ‘branding’. Countries, cities, communities; we all have a sense...