BPO


Leandro Erlich: Both Sides Now by Studio fnt

Words by Richard Baird

Visual identity, posters, programme and supergraphics by Studio fnt for the solo exhibition of works by Argentina contemporary artist Leandro Erlich

Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.

South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.

Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.

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Queremos Sonreír by Mucho

Words by Richard Baird

Book designed by Mucho for Trànsit Projectes publication Queremos Sonreír

Queremos Sonreír – Activar la Cultura Local (We want to smile – Activating local culture) brings together the voices of a variety of cultural agents–from citizen collectives and activists to artists and managers of cultural programmes–who are generating actions that intend to stimulate local culture, empower citizens, develop learning processes and further critical thinking. Through these voices the book explores questions around citizen participation and cultural practices, cultural activation and alternative ways of developing and accessing cultural capital.

The book is the result of a long research process led by Trànsit Projectes, who partnered with Mucho on the design of the project’s material form. Mucho worked on concept, design, and art direction with the the themes of cultural participation and visibility as central themes.Tthese manifest themselves by way of a striking use of colour and type, and book jacket that folds out and channels the provocative visual language of protest banners with the exclamation, queremos sonreír, or we want to smile.

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Supertrash by Seachange

Opinion by Richard Baird

New Brand Identity for Supertrash designed by Seachange

Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed to and question asked of the incentives corporate firms have to build revenue streams largely around burying rubbish.

Built around the strategic positioning statement (and visible strapline) “Turning trash around” design studio Seachange developed a visual identity around the youthful, innovative and energetic disruption of what they describe as a tired and disingenuous industry. This is achieved through a striking palette of white, fluorescent pink and black, the tall condensed letters of Commercial Type’s Druk, an explosive graphic device and spherical spinning logo. These are applied across and link tote bags, lorry livery, business cards, mailers and website.

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