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BOL by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design and branding for Bol veg pots by graphic design studio B&B Studio

BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features brand identity and packaging created by UK based graphic design agency B&B Studio.

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Fever-Tree by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design by London based B&B Studio for premium natural tonic and soft drink mixer brand Fever-Tree

Responding to the continued and widespread use of preservatives, artificial sweeteners and cheap aromatics, Charles Rolls and Tim Warrillow combined their experience of the beverage and luxury food industries to develop a tonic made from natural high quality ingredients. Since its launch in 2005, under the brand Fever-Tree—the colloquial name for the cinchona tree, source of quinine, a key ingredient in tonic—the range has grown year on year and now includes a variety of soft drink mixers alongside its tonic waters.

Experiencing growth and critical acclaim, Fever-Tree worked with London based B&B Studio to refresh its package design and secure a prouder more contemporary aesthetic more in line with its premium positioning. The studio’s approach is a sensitive revision, replacing type, improving colour and addressing proportion alongside a more proprietary logotype treatment.

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Nongfu Spring Mineral Water by Horse, United Kingdom

Opinion by Richard Baird.

Illustrative package design by London based Horse for Chinese mineral water brand Nongfu.

Nongfu Spring is a bottled mineral water brand and a leading Chinese beverage business. Nongfu worked with British design studio Horse to develop a new package design treatment that, using labels illustrated by designer Brett Ryder and a distinctive structural design with a slim profile and proprietary leak-free sports cap, would engage the youth market.

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