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LogoArchive Issue 2 by BP&O

LogoArchive Issue 2, designed by Richard Baird, Published by BP&O

LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design and production (undertaken by WithPrint) LogoArchive seeks an immediate connection between the agency of its creator and material object.

LogoArchive is founded on an enthusiasm for a well-crafted symbol; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of symbols, rather a delivery mode in which to build a story and share thoughts.

Issue 2 begins to explore the potential of the zine to reconfigure itself over time. It does this by introducing a cover as content philosophy and in the addition of an insert. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye, the theme of Issue 2.

This article, in a break from convention, has two interwoven parts; the familiar format looks at the micro (the graphic and the material), while inset italics explores the meta. These can be read independently or sequentially, and intend to bring an intangible layer to the zine. LogoArchive Issue 2 is available from Counter-print alongside a limited re-release of Issue 1.

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Next To The Ocean by Lundgren+Lindqvist

Opinion by Richard Baird

Catalogue cover and graphic identity for Next To The Ocean by Lundgren+Lindqvist

Valand Academy in Sweden offers a complete range of undergraduate, postgraduate and artistic research opportunities. This is a unique educational environment, the only one of its kind in Sweden. Next to the Ocean is an exhibition of works created by 23 of the students from the BFA, MFA and research programmes, which was held at Röda Sten Konsthall in Gothenburg.

The exhibition serves two purposes. The micro; a look at the individual interests and concerns of those on Valand Academy’s photography programme, and the meta; an intention to position this a representation and overview of what is happening in young contemporary photography in Sweden today. To express this proposition The Valand Academy approached Scandinavian design studio Lundgren+Lindqvist to develop the visual identity and catalogue for the exhibition. This is characterised by an immediacy of form language and a material appeal, and a conceptual subtlety in the relationship and direction of essay and image.

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LogoArchive #2 by BP&O (Preview)

The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch and a sold-out first release, LogoArchive returns with Issue 2, which begins to reconfigure itself.

LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.

LogoArchive Issue 2 is a compact 16 pages printed by WithPrint on Colorplan Ebony 175gsm with a white ink. It also features a Colorplan Candy Pink 175gsm insert printed with black, bound with black staples. It is a small second step but has ambitions to grow into a compelling and accessible series.

An early release of LogoArchive #2 is available online from counter-print.co.uk from the 28/4, and then in-store and online at magCulture, MagmaBooks and Present & Correct in London, Standards Manual in New York, Beautiful Pages in Sydney and Lorem (not Ipsum) in Zurich. Issue 1 will have a limited re-issue available at the same time as the launch of Issue 1 and will be available exclusively at counter-print.co.uk.

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